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“牛皮癣”怎被贴上了共享单车
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Topic: “牛皮癣”怎被贴上了共享单车 (Read 93 times)
oooka
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“牛皮癣”怎被贴上了共享单车
December 27, 2017, 08:25:56 AM
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共享单车企业一直苦于找不到赢利模式,却不承想被小广告发现了商机。近日有市民发现,平时干净漂亮的小黄车、小橘车纷纷患上了“牛皮癣”,车身到处被贴上小广告,有更大胆的则把广告做成布套,套到单车车座上。奔跑在大街小巷的共享单车变成了流动广告载体。对此,摩拜单车一怒之下将小广告公司告上法庭,索赔100万元。
找不到持续、合理的赢利模式,是困扰很多共享单车企业的问题,有些共享单车企业已经因为经营不善而倒闭,退出了市场竞争。但是让很多人没有想到的是,一些俗称为城市“牛皮癣”的小广告,却打起共享单车的主意来,把大量的“牛皮癣”贴到了共享单车的身上,共享单车成了免费的“广告单车”。甚至很多不明就里的市民百姓,看见有些共享单车上面的小广告,还以为是共享单车和其他企业达成了战略合作关系。
如果说共享单车是一种创新的话,那么把“牛皮癣”贴上共享单车,显然不是什么创新。换言之,贴到共享单车上的“牛皮癣”,也还是“牛皮癣”。这些“牛皮癣”的存在,不单单是损害了共享单车的利益,让本来干净整洁的共享单车变成了大花脸,同时也影响了市容市貌,城市环境。更有甚者,一些小广告本身就隐含着虚假、诈骗信息,已经涉嫌违法,也对公众的合法利益构成了威胁。
忍无可忍的摩拜单车,终于拿起法律武器维权,把张贴小广告的公司告上了法庭,并且索赔100万。在这个基础之上,摩拜单车还将设立“小广告举报热线”,接受用户对张贴在共享单车上的小广告的举报。这些措施,都是很有必要的,我们也希望广大用户能够配合共享单车的打击小广告行动,毕竟这也是为了城市环境负责,为自身合法权益免于遭受侵害负责。
不过由这个小广告占领共享单车的事情,也带给广大的共享单车企业,其他企业一个重要的启示,那就是与其任由非法违规的小广告大肆占领共享单车,为什么不主动有所作为,让共享单车成为正规企业、合法广告的广告载体呢?共享单车作为共享经济的代表性力量,近年来具有极高的曝光率,同时它作为交通工具的特性,意味着可以把广告从一个地方带到无数个地方,让广告的效应得到极大地扩散。
对于共享单车企业来说,一方面要对共享单车身上的小广告进行甄别,凡是违法违规的“牛皮癣”要坚决给予清理、举报和打击,如果是正规企业投放的小广告,则不妨主动联系企业商家,和对方进行战略合作;另一方面,共享单车企业要积极利用自己的资源优势,引入正规合法的企业广告,把其作为一项新的赢利模式,和其他企业实现共赢。
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