BetCoin™ Entertainment, is currently seeking a highly experienced marketing professionals to promote our our properties. Take pride in delivering quality work that millions of people will enjoy!
Casino Product Marketing Manager - Internet Gaming
Be a part of the new and exciting Marketing Department at BetCoin™. Seeking an experienced, enthusiastic, energetic Internet Gaming Marketing professional to join our Internet Gaming team.
JOB DESCRIPTION AND RESPONSIBLITIES:
The role will involve overseeing day-to-day operations of the Casino vertical including full P&L responsibility, driving front-end product development across desktop and mobile platforms and overall management of Casino products. The role also holds a strong marketing focus and candidates essentially must have a strong understanding of campaign marketing and promotional activity.
Organizing and managing SEO/SMM-related work. Managing various external suppliers and providers.
Participating in promotional activities, such as press release development and distribution.
Performance reporting for the Casino offering.
Stay current and knowledgeable on the global Casino landscapehowever, focusing on crypto currency-based offerings.
Monitor requests and suggestions from the Casino community - be the voice of the player within the marketing function, and the organization at large.
Liaise and train other departments (i.e. customer service) to ensure awareness of upcoming events and promotions.
Create, and execute targeted promotions.
Design test plans to improve the Casino offering by introducing and refining new game structures and events always measuring player response, and monitoring the competition.
Drive awareness of key tournament metrics within the organization. Work with marketing team to set goals for performance improvement. Full reporting on performance of promotional activity to aid decision-making and to assess effectiveness of all initiatives.
Actively drive registrations towards established player participation goals, and report to the CEO, Interactive on performance against goals.
Ensure all offers and promotions are of the highest standard, quality and are always on-brand.
Work closely with CRM to manage and develop the Casino user experience and promote the user experience and player journey throughout the team and the whole company.
Work with the head of on-line gaming to set annual budgets and targets for Casino.
Manage expenditures against the budget, and be prepared to suggest creative alternatives to drive desired player behaviour.
Collect and generate new product ideas, and enhancements to existing products, synthesizing requests from both internal and external requestors.
User acceptance testing of new Casino features and functions.
Work closely with the rest of the marketing team, to generate and implement promotions and campaigns.
Communicate scope and timelines of products and features and set expectations.
JOB REQUIREMENTS:
QUALIFICATIONS:
5+ years’ experience working in online Casino industry including sound knowledge of the software (B2B) providers and the mainstream competitors.
Ability to create business cases and specifications.
Excellent understanding of product development processes and concepts.
Data-driven and detail-orientated with good analytical and problem-solving skills.
Must have a strong interest in Gaming and vast knowledge of Casino.
Good communication, organizational and interpersonal skills.
Proficient in Microsoft Office.
Methodical, focused and highly organized with attention to the details of execution.
Act as a leader and team player and have the ability to work with people in all levels of the organization.
The ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business.
Dynamic, personable, action and results oriented.
Self-motivated, quick learner and creative thinker
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https://www.betcoin.tm
