Why did GLOBCOIN launch an ICO?

[Taken from their Medium blog]

We already have another sister business managing currency for UHNW and institutional money. This has been running for several years and harnesses our expertise in risk assessment with our background in trading FIAT currencies.

We already have a sister business with an established and successful multi-currency Mastercard. There’s thousands of card holders in Europe, and that number is growing every day as people switch from another card to ours, which offers no monthly fee and low transaction costs. This business is solid, and we expect to offer more features on the card in 2018.

But — We had no offering which reaches across the global village, and welcomes access to those who can join us.

So we have taken the teams behind the Card, and the currency management businesses, pooled the talent, added more strategic thinkers, added depth to the team, and now want to create the Globcoin Crypto Platform. GCP marries our expertise in both businesses, and using Blockchain as the obvious route: safe; secure; efficient. Blockchain technology innovation has allowed us to create the best way to provide a truly global network, and to really get the GCP out across the world.

We could have launched GCP using blockchain, but without using an ICO, and having globcoin.io owned privately, or by a group of silent investors. We have deliberately chosen to ICO because:

Blockchain is an accessible ‘product’
Our product want to be as accessible as possible
We want the ownership of that product to reflect our users, and be accessible to all who want to participate in the development and growth of the product
It’s a global product for the global village available to the global community who can participate — that’s why we have launched an ICO.
Written by: Linda Leaney — Globcoin CFO