Honestly, i think it's similar with STEEM/Steemit which already gain huge members and in top 50 based on market cap. But, STEEM/Steemit focus on blog/article and Trendit focus on social media.
I think it's a bit shady since their white paper don't have any technical explanation about how their social media works, but regardless it's interesting.
Yes I think so. Trendit will have a alot of users and their project will growth in the future if their team work well