Blockchain is aiming to disrupt the Advertising industry

[cryptocommunity2018]

The digital advertising space is one that was meant to revolutionise advertising away from the smoke filled offices of the 1950s, but instead it has become a breeding ground for greedy middlemen.

Advertisers and content publishers face a quagmire of convoluted proprietary placement platforms that are easily manipulated and inefficient. However, Blockchain technology is aiming disrupt this industry as it has many others.

Making the MAD network
MadHive has set its sights on trying to clean up the advertising space, eliminating all the inefficiencies and money-drains that hang out between the content publishers and advertisers. Within the MAD Network, there is no need for intermediaries, and no need for their easily swayed proprietary ad placement services.

Advertising technology hit a ceiling soon after it became popularized, once middle men had found their way to drain the advertising dollars between an ad’s conception and publication. Now, the MAD Network aims to change all this by providing a complete platform, broken up into different components, each of which serves to replace existing legacy systems within the ad tech supply chain

Walled gardens
One of the biggest issues in digital advertising is the software that automates the matching of advertisements with open publisher inventory. This is not as fair and equal as it sounds because these platforms, as they stand, operate in somewhat of a walled garden. Platform owners, as opposed to content publishers or even advertisers, have full control over all of the data and value being exchanged throughout the advertising supply chain.

Breakdown of the MAD network
Inside the MAD Network, solutions exist for payments, ad serving, ad exchanges and data management.

MADnet Books: The Blockchain-based payment rail that allows network participants to exchange value within the network is MADnet Books. It is not just for transactions, it adds in a high level of transparency, enables decentralization, and keeps a record of where all the dollars are being spent. The MAD Network will have its own token to facilitate this process, MADtoken, which forms an economy integral to the new advertising platform network.

MADnet Data: Within digital advertising there is a large amount of data that is transmitted and exchanged within an ad network. Formerly, this content would also have been snapped up and owned by the platforms, but these middlemen disappear with the entrance of a Blockchain. This important and valuable data now becomes a usable commodity rather than a valuable by product that is siphoned off by the owners.

Within the MAD Network, MADnet Data will enable advertisers and publishers to share data about ad performance and engagement directly with each other, in a secure, peer-to-peer fashion regulated by permissions and access control.

MADnet Core: Finally, there needs to be some matching of advertisers and publishers when it comes to getting advertisements in front of targeted audiences. MADnet Core is a new proof-of-real-work Blockchain that will decentralize both the ad serving and ad matching functions. This Blockchain layer will aim to provide complete transparency for ad matching events within the network.

[easemypain]

Digital advertising world is a revolutionary technology that will have great impact in the media industry:
1. monetizing digital contents: this is a huge benefit for content creators, intellectual property protection. this goes thus, the blockchain platform  allows individuals to publish and get adequate rewards in digital coin with regards to how popular the publication created becomes (steemit)
2. Absolute control over data: Bitclave blockchain platform introduces a high level of transparency in to the social media platform that is currently not available, content creators to regain total control over data also create a new revenue generating model. the platform assist an individual in getting vital information and you get paid for your data.
3. Reduce ads-fraud: MetaX pltaform has developed the first protocol adchain to record and store ads impression in real-time to ensure advertisers they only pay for ads being viewed by real people. digital is considered a huge benefit to conent creators, advertisers, and others in the media industry

[randee888]

Ive heard same project like this, called Adbank. They say Adbank is the first to have patent pending anti-fraud AI technology based on the blockchain. A major point of differentiation is we are also heavily focused on creating a programmatic and real time bidding experience that takes the best components of non-blockchain based ad platforms that advertisers and publishers already know and love.
To compare, AdEx is focused on building a system for bulk ad buys where advertisers get a position on a specific publisher’s site for a set period of time. This represents a much smaller portion of the market than programmatic and real time bidding. And they allready around for few month, the project is success i too.