It doesn't have any hype behind it, which renders it worthless as instrument. It all comes down to the thought of having institutions enter this space with their capital, not retailers who can easily buy the asset themselves already.
The selling feature of the current ETF is that institutions can buy long term exposure through their preferred platform that is regulated and proven to be reliable of serving multi billion dollar parties for years and years.
That being said, the ETF that people are hyping up might just as well be a flop and enjoy barely any institutional interest. We'll see what happens, but people should be a bit more conservative before celebrating an unproven event.
