Hello there, guys!
Almost all ICO projects run pre-ICO campaigns first to attract bigger investors and gather initial funds. As far as I know, the prime idea of the pre-ICO is to raise funds to fuel the marketing/PR/team/advisors costs during the actual campaign, but I've noticed that many projects are using the pre-ICO as a marketing tool itself - to hype up people or as a proof of interest. What do you think - if, for example, I already have a solid investment to run my campaign, shall I nevertheless run a pre-ICO or directly run the campaign?
Thank you!