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泸州老窖跨界玩香水 网友:细闻有淡淡酒香味
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Topic: 泸州老窖跨界玩香水 网友:细闻有淡淡酒香味 (Read 119 times)
snowlei52189
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泸州老窖跨界玩香水 网友:细闻有淡淡酒香味
February 07, 2018, 05:59:07 AM
#1
服装企业做房地产,食品企业做显示屏,互联网企业做汽车……随着原来越多的企业加入“跨界”的潮流大军中,这种玩法显然已经不是什么新鲜事。然而,白酒企业跨界美妆做香水还是头一遭。
近日,百年品牌泸州老窖在天猫官方旗舰店悄然推出一款名为“顽味”的定制香水,容量30ml,主调为花香,售价139元。有购买到的网友发布测评视频,表示“主要是花香调”,但“细闻会有淡淡的酒香味”。也有网友调侃“有本事把前中尾调弄成浓香、酱香、清香型的。”
记者看到,截至发稿时此款香水已有852笔订单。旗舰店客服表示,目前还有现货可售。
据媒体报道,早在2017年9月的“9.9天猫全球酒水节”上,泸州老窖首款香水“泸州老窖X气味图书馆定制款淡香水”就已问世。据介绍,这款淡香水的主要原材料是醛香,味道本身就很像白酒。
随着白酒消费客群日益年轻化、多元化发展,如何为消费者打造更为花式的营销、提供更丰富的消费体验成为了白酒电商的普遍课题。
作为最早“触电”运营线上产品的酒水品牌之一,泸州老窖先后推出了预调鸡尾酒、养生酒类等多款新品,引起了社会的广泛关注,而本次跨界玩香水更是在创新营销上制造了话题度,为品牌形象赚足了流量。
有业内人士指出,泸州老窖近年来不断做大“时尚化白酒业务”,是顺应日益年轻化的消费趋势,以扩大市场上的影响力和号召力。而未来跨界玩香水这样的“创新实验”类业务能否成为业绩新引擎,还需要拭目以待。
Jacksonlei
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Re: 泸州老窖跨界玩香水 网友:细闻有淡淡酒香味
February 07, 2018, 06:04:01 AM
#2
多元化经营
yinshi
Full Member
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Merit: 100
Re: 泸州老窖跨界玩香水 网友:细闻有淡淡酒香味
February 07, 2018, 06:31:26 AM
#3
酱香还是浓香的,只要尽标准做高品质产品就可以了
yaoyunle
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Activity: 183
Merit: 10
Re: 泸州老窖跨界玩香水 网友:细闻有淡淡酒香味
February 07, 2018, 08:41:34 AM
#4
泸州老窖牌香水,迷死人不偿命!
sfytrg
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Activity: 84
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Re: 泸州老窖跨界玩香水 网友:细闻有淡淡酒香味
February 07, 2018, 06:33:56 PM
#5
喝酒前请喷一喷,喝完酒也记得喷一喷,保你整天香气迎人!从此酒气离我们而去!
lihvdj
Newbie
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Activity: 32
Merit: 0
Re: 泸州老窖跨界玩香水 网友:细闻有淡淡酒香味
February 07, 2018, 07:10:31 PM
#6
酒商跑去做香水了……我在想,那些不会喝酒的,喷一下香水,等下醉了怎么办?
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