I would have thought that they were behind Bunnytoken, seems like a far better some for a token issued by Playboy.
It really seems to be the latest craze for companies to issue their own tokens, I guess it could be a good thing that more legitimate companies are starting ICO's.
In their FAQ they also mention that they will be doing a 10% airdrop for STEEM holders.
What is the Steem Holder’s airdrop?
When VIT launches, 400 million (10%) of the genesis tokens will be airdropped to a snapshot of Steem holders of block number 18,500,000 on the Steem Blockchain. The date of the snapshot is December 29, 2017.