I feel like this happens very often ("this" being bitcoin used as a payment option). I hope that we can come to the day where the headlines aren't that bitcoin was used, but more so that someone just bought something. At that point, bitcoin will be truly successful and treated like any other currency. Who knows, maybe this is a way for Arbitrade to get rid of Bitcoin because they don't see a future in it. Although it may not seem likely, I think it's worth giving some potential thought to those outlying ideas.