Decentralization is a feature of chain block is striking, the advantage of the characteristics of decentralized block chain, we can develop some new business applications, for example say the user data yield today to return the application of the users themselves, what does it mean exactly? The god of luojiashan still wants to use some examples to illustrate.
First, the user data, user data is able to reflect the user's personal preference, some data and the propensity to consume, it would be like when we are in selling goods to a person, so we need to his needs and psychological as an effective analysis, if you can get more user data, businesses can more effectively sell out the goods, in the Internet industry now, however, the user data is generally by a third party to participate in the platform, the platform to sell user data to businesses, to gain an advantage, and the user itself doesn't get any benefit, it's like someone take your information to gain an advantage, and you may received some serve ads without rhyme or reason.
So how do you change that? Conventional Internet there is a third party platform to participate in the retrieve user information, this is a centralized embodiment, we need to eliminate this kind of situation, we can combine block chain of decentralization to think about this question, decentralized means don't need the third party platform to get the user data, the initiative to provide the data by the users themselves, so that we can the user itself to obtain their data.
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