This imaginary conversation will give you better insight:
Reuters: TOI, we've great update on Bitcoin.
TOI: Who cares in India about Bitcoin?
Reuters: But, this is birth of its legality.
TOI: Legality is defined by policy makers here. Not law! Who cares about Bitcoin?
Reuters: You don't understand the seriousness of this issue.
TOI: You don't understand the seriousness of our customer for dramatic news.
Reuters: Just publish it!
TOI: What a waste of space. I'd rather publish bias poll update which fetches me some money.
Reuters: STFU! Do as I say. You are just national newspaper with limited understanding. We REUTERS are international news agency and we do understand, what is important and not. Just do as I say.
TOI: Okay!
Next day article publishes.. http://articles.timesofindia.indiatimes.com/2013-11-19/internet/44241649_1_digital-currency-bitcoin-foundation-bitcoin-supporters