 |
May 02, 2018, 05:12:19 AM |
|
With advertising and marketing expenditures rapidly expanding to approximately $1 trillion, the industry is looking for ways to minimize wastage. Plus, most customers are reluctant to participate in reward and loyalty programs as they are concerned about data security. Moreover, how the industry determines loyalty rewards and schemes is far from certain. Therefore, the Voco project aims at transforming how the ad industry goes about these processes. For instance, Voco token holder will be rewarded for clicking on any Voco promotions and hosted ads. Its use blockchain technology guarantees that all transaction across the Voco network is transparent and that the correct users are rewarded for all activities conducted on the platform.
|
