I think with larger players (Overstock / Zynga / Facebook ads) now testing the waters, bigger money can see a point to Bitcoin for the first time and maybe the infrastructure is coming which smooths over the growing pains of Bitcoin. Once you have some strong mainstream products & services nobody much cares anymore about the question of whether the coin is legit currency or a commodity, it simply can be transacted for a good or a service, and the people follow.
I agree, I figured because of these big companies that are starting the use bitcoins it will drive the price up. If netflix picks it up it will be tooooo the moooooon