Crypto dust

All is left in the undivided office space of the second floor of Baarerstrasse 133 is a thin layer of dust, all leased furniture and equipment now gone, perhaps to better serve other bold enterprises. I have taken upon myself to hand over the keys to the rentals office guy, perhaps in the name of some old-time maritime tradition about captains and sinking ships.

"Dust to dust, dreams to ashes and dead tokens to the crypto limbo", I say to myself. As I look through the window to the aseptic glass and steel of the surrounding buildings I see reflections of the people that shared the trail - great professionals all of them ... that cute Community Manager always smiling, our Chief Technical Officer (we never called him Mr. Spock to his face)... and so many others. And all the images of our ICO come to my mind... the glitter of the crypto-gold called us and we responded with one of the best ICOs of the quarter, creating a community of more than 40k people and getting our hard cap in a record time.

We truly believed in crypto. In no way we were just taking advantage, we had real dreams a real plan and unlimited ambitions. We sized for the battle with a large and strong team, decided to deliver and started big, thinking of being one day a world-class company.

And that was our mistake, should I say my mistake as leader: I believed too much. When the market went 40% under ATH I holded. As I holded when it was under 60% and then... by the time the dust settled our plans had dissolved into the sea where the financially impossible projects rest.

I guess there is little else to say... Dreams are expensive and when the funds no longer cover the "real life" costs is time to let go. "Here are your keys".