The rise of cryptocurrencies and what Bitcoin can mean for your brand
http://www.marketingmagazine.co.uk/article/1228384/rise-cryptocurrencies-bitcoin-mean-brandBitcoin is fast gaining traction in the online business world and Loulla-Mae Eleftheriou-Smith speaks to BitcoinGlobalInvestments chief Javier Marti to see what the cryptocurrency can do for brands.
Barely a day goes by without a fresh story on Bitcoin. If it isn't about the cryptocurrency cash points making their way to a high street near you, it's about fears from the UK government that Bitcoins could be used for tax evasion and money laundering, or that two Las Vegas casinos have started accepting the it as a form of payment in their shops, restaurants and hotels. The gambling floor still remains Bitcoin-free, however.
Bitcoin isn’t the only virtual currency on the market of course, there is Litecoin and dogecoin gaining traction, and the inspired Coinye West, a virtual currency that paid homage to rapper Kanye West. Unfortunately Coinye was short lived – Kanye filed a trademark infringement lawsuit against the currency and now its website simply reads: "Coinye West is dead. You win Kanye."
But while Bitcoin continues to make headlines, what does it really mean for brands? Marketing spoke to Javier Marti, chief executive of BitcoinGlobalInvestments.com, which serves high net-worth individuals, corporations and start-ups that either want to accept Bitcoin as a form of payment, or that want to invest in it.
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