What do investors need?

Guys, I need your advice.
We are building a decentralized platform that promotes a unique socially funded ecosystem for direct peer-to-peer interaction
https://bitcointalk.org/index.php?topic=3429701.new#new - short presentation about us

We are running out of pre-ico, and, unfortunately, without the necessary funding and a good marketing campaign, we have not closed the soft cap. We have taken into account the mistakes and will start rebranding, allocate funds for the marketing program, for the next stage of the pre-Ico, which will begin in mid-June. However, I would like to know your advice. If you`d been a potential investor, would you invest in a project like ours? What would be for you the key things that pushed you to make a contribution to development of the project? Can an idea be more important than a marketing campaign about a project?

I very much look forward to your opinion, we would like to understand what to focus on in the future.