Sport creates a global community of fans who, like no one else, are involved in following favorite disciplines. Thanks to this, it is also a very profitable venture. According to A.T. Kearney’s global sports industry is worth $ 620 billion. PwC estimates that only in North America the value of this market will increase by more than 3% per year. Thanks to the development of e-sport, new disciplines and the popularity of a healthy lifestyle, there is a clear trend — sport is a great business.
Despite the huge value of the community of fans, it is not respected at the appropriate level. What’s more, the growing popularity and development of the global sports market still does not give the fans a global tool that would help them use their commitment to common goals, such as sharing experience, skills or influencing the decisions of favorite teams. There is no universal platform on the global market that would be dedicated to fans.
Thanks to its features that allow the transparency of data embedded in the network, Blockchain is the ideal solution to create a global ecosystem of the sport community. In addition, it is not convertible. It stores blocks of information that are identical throughout the network. It can not be controlled by a single unit and there is no single point of failure. All this makes it an ideal tool to create a solution for building and cultivating large data sets or engaging fans, ensuring above all transparency, scalability, transparency and reliability.
Using blockchain technology, we have created a decentralized ecosystem that aims to strengthen the position of fans on the international sport arena. Our priority is to create an innovative medium that allows us to share emotions, experience and passion, but also to give access to special events and opportunities via the partner network and the digital market. The most important is also the fact that the fans are rewarded for their activity. We can find all this solutions in one environment —
MEDIAR.
To ensure the security and scalability of the global
MEDIAR ecosystem, it uses blockchain technology. This allows you to achieve global coverage, eliminate boundaries, ensure the security of personal data and guarantee delivery of the service, product (through smart contracts). It also allows cheaper and faster transactions and ensures the honesty and convenience of DAO’s decisions. Innovativeness of the solution is also emphasized by the use of MDR token, a digital tool, thanks to which fans will be able to enjoy their passions in the most convenient and beneficial way for them.
It has always been known that brands need customers to earn money. But fans are indispensable for the monetization of sport. Those who go to matches, watch games or play on platforms spend money on goods and services that increase revenues. Social media has been used so far to increase fans’ engagement, but blockchain can do more. Entering virtual tokens or currencies specific to given disciplines may allow increasing revenues from goods and services while at the same time benefiting the fans. The solutions that are based on communities, but are led by blockchain, have already appeared in other sectors and organizations in the world. Why sport should not use it?
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