[20180913]Crypto Billionaire Di Iorio Seeks New Start for Jaxx as All-in-One

One mobile app to rule them all. That's how Anthony Di Iorio sees the new Jaxx Liberty crypto wallet.

As one of the cryptocurrency industry's wealthiest entrepreneurs, Decentral CEO Di Iorio said he aims to attract up to 100 corporate integrations to his new wallet to make it the most versatile app in the ecosystem. Revealed exclusively to CoinDesk, Decentral is launching Jaxx Liberty today, after several months of beta testing.

"It's almost like an app store," Di Iorio told CoinDesk, speaking to how consolidation could make transactions faster and simpler. "Our whole model is we provide a single interface so that users don't have to send money outside of a single system."

Di Iorio said he believes the whole ecosystem flourishes when products monetize cohesively rather than competitively dividing users across platforms.

Stepping back, Decentral garnered over 1 million Jaxx downloads since January 2017 and still processes more than 3,000 support requests a month. Active users total 750,000 to 1 million a month, depending on market conditions, Di Iorio said, including 118,000 Chrome extension users.

While the original Jaxx was predominately a software wallet capable of in-app currency conversions thanks to exchange partner ShapeShift, processing roughly $2 billion worth of crypto through that integration since 2016, Jaxx Liberty now includes everything from in-app block explorers for multiple currencies to news feeds from sites like CoinDesk.

The new app is available for Android mobile devices and as a Google Chrome browser extension, with iOS and desktop versions on the way.

"These are the things that, every day, people are looking at the pricing," Di Iorio said, adding that the new features were inspired by user feedback about their financial habits. "We've put it all in one place."

Decentral will charge up to $250,000 to add support for new assets to Jaxx Liberty and it takes a cut of the fees for integrating financial services from other startups, such as exchanges. Meanwhile, the Decentral team plans to launch a tokenized reward program in 2019, called Unity, as yet another revenue stream from Jaxx Liberty.

"The more the user is using services that we're monetizing, the more they are earning of unity token," Di Iorio said. "They're going to be able to get discounts from our services."

However, aspirations aside, conversations with users and market observers suggest the company has a steep hill to climb in terms of realizing its vision.

Competition
For one, Jaxx Liberty won't be the first app to market itself as a comprehensive interface.

The Chinese company Cheetah Mobile has a similar all-in-one tagline for its Coin Master app, which includes crypto price trackers and portfolio management features that can link to various wallets and exchange accounts for automatic transfers.

Plus, the investing platform eToro already includes a multipurpose wallet with exchange features, portfolio management, social networking components, and customized news feeds. It remains to be seen if Jaxx Liberty will become the go-to multipurpose wallet, despite competition and philosophical conflicts with the open source community.

Fellow wallet maker Richard Burton, CEO of the ethereum-centric startup Balance, which offers a wallet with many of the same features as Jaxx Liberty, told CoinDesk he admires the diversity of assets and services incorporated in Jaxx Liberty.

On the other hand, Decentral's past security issues, ones he attributed to the wallet's closed-source design, give him pause.

Speaking of a Jaxx user who claimed in June 2017 that he lost $400,000 due to a security flaw, Burton said:

"These are the kinds of things that, if you are open source, someone might have just waded through and found [the bug]. A big part of what makes really secure software is the ability for anyone who is curious to dive in."

See more:https://www.coindesk.com/jaxx-liberty-crypto-wallet-app/