EMP

English
Translation
Every Media blockchain Platform

A new media ecological public blockchain for unbundling BAADD media

Every Media blockchain Platform (EMP)
In order to solve the social problems caused by BAADD media, we proposed an ecosystem which anyone can implement a decentralized service by unbundling the mechanism of the media and combining blockchain technology and coin-ecosystem for value exchange.

English
Translation
We start here

Social Problem of the BAADD Media Ecosystem

Economic inequality due to distribution monopoly

Traditional media business under Attention
Economy has faced a stage, where it cannot grow itself.
Distribution of Economic profits for a few of large media firms.
A vicious circle of BAADD Media’s exclusive expansion.

Biased dissemination of information and political abuse

Information is concentrated by traffic that concentrated on a few of large media firms.
Only the information selected for the media is exposed to the user.
Attempt to exploit exposed information.

Personal information leakage

Companies who aim to collect Big data, excessively store and collect personal information.
BAADD Media's cases of hacking personal information have been continuously found.

Digital addiction

BAADD Media’s Psychological manipulation for maximizing of advertising impact.
Users’ emotional problem and social problem occur due to the media contents addiction.

Infringement of personal information sovereignty

English
Translation
The media collects personal information that the user does not recognize.
An unexposed business revenue structure for BAADD media’s profit creation.
Using the personal information for the advertiser of BAADD Media to reach their own purposes.

SOLUTION
Pricing and reward mechanism that gives value to participants

English
Translation
Price and Compensation Mechanism

Writer

Make profits with assessment about the contents made by oneself.
Build a solid community through better content production.
Structuring virtuous circle for continuous production of high quality contents.

Consumer

Receive compensation for the influence and expression to the content creator.
Receive additional compensation for contents distribution.
Structuring a virtuous circle to facilitate dissemination of high quality contents.

Advertiser

Target advertising without intervention of a third party.
Providing transparent advertisement with reasonable commission.

Support of Decentralized self-sufficing media business

English
Translation
Decentralized self-sufficing media business

Combine a democratic decision-making corporation and a foundation purse public interest

New Business Model

Media: Creat profits and new business strategy.
Writer: Make profits and increase brand value of writer

DApp Development Support

Reduce the cost for developing your own service through platform.

English
Translation
Digital Transformation

Present future-oriented personal information system.
Eliminate legal risks.
Strengthen business capabilities with user data analysis.

Create Additional Profits

Can set independent agenda.
Enable two-way communication with consumer.
Can be developed into a business models for paid contents.

Safe and self-directed recovery of right to control individual information

English
Translation
Strengthen the right to control Individual information

Grant ownership of data including personal information to data producer

Unable to hack data.
Excellent access right data control / management.
Minimize the third party intervention in data use.
Compensation for data use.

Organize decentralized self-regulatory organization

English
Translation
Decentralized Self-Regulatory Organization

Apply DPOS, a liquid democracy medthod of platform policy

Witness group

Main policy/decision making bodies.
Provide EVE coin block generation node.
Elect advertisement nod witness.
Decide advertisement fee, date use fee, Dapp developer fee, etc.
Operate decision support system(Loomio).

English
Translation
Advertisement Node Witness Organization

Membership without voting rights.
Provide ADD coin block generation node.
Elected by witness group.

Audit Committee

Copyrights and harmful contents audit .
Scanning bot / Audit commission / informant, etc.

Digital addiction prevention on platform

English
Translation
Digital Addiction Prevention

Restructure social media service based on the Dapp developer’s original ideas and technologies based on the Every Media blockchain Platform.
Naturally, users will recognize and understand the mechanism of applications and platforms
Use 1% of total assets for social contribution activities in line with the purpose of the Center for Human Technology through ‘Safe Box’.

Platform Assets and EcoSystem
The value of EVE coin which is created from blockchain is not held by the coin itself but is held by an ecosystem that is open and distributed based on trust so that all participants carry out the role of network faithfully. Thus, we want to actualize a mechanism that more number of members can participate in the coin network.
The ecosystem of platform is made up of 3 assets such as EVE which is the fundamental coin, ADD which is used for the value exchange of advertisement and data, and EMP which is needed to move the ecosystem smoothly.

The 3 distribution policies that are necessary to operate these assets are as follows:

1. Contents are experience goods, so they are used to produce the value of experience goods and all participants receive rewards. The contribution level is calculated quantitatively for a set period (7 days) and is rewarded by relative evaluation. Another method for a content reward is to receive profits earned from an advertisement as the reward. One can receive an advertisement reward additional to content producing reward by measuring the number of impression in a way that pays advertisement fee per 1,000 impressions (CPM, cost per impression). This is a generally used method for a digital advertisement. The content which able to produce rewards are awarded only once after measuring their contribution level for 7 days, but advertisement rewards can receive continuous rewards based on the number of views.

2. The assets that maintain the platform ecosystem are categorized into assets that have primary functions such as a measure of value, exchange means, and reward and assets that have status, access, and power. The first assets are EVE coins, which are the basic trade means from main blockchain and rewards for the contents, and AD & DATA (hereafter called ADD) coins, which are advertisement rewards. These can be traded at outside stock exchange market and are liquid assets. The latter assets are EVERY MEDIA PULSE (hereafter called EMP) which are kept for a long time.

3. The value of assets which is needed in order to maintain the ecosystem, lie between the link and network of platform participants. Thus, all assets circulate based on interests and needs shared between participants, and if a participant group is added, the function can be added onto continuously.

English
Translation
Basic coin with high liquidity.
Can be traded on exchanges.
Converted to EXP combined with the ADD coin at a certain rate.

Coin with high liquidity and rewarded based on the level of contribution for advertisement.
Can be traded on exchanges.
Can be exchanged for advertisement value and has a price rigidity in the upward/downward direction.

A kind of share that allows more activities and voting rights.
An assets that can not be traded.

English
Translation
Weight of level
Sharer / Consumer
Issue a invitation when EMP is Formed
Voting right
New member
Recomendation & Comment reward
Witness
Production reward
Policy decision Node reward dividend
Judgement Reward
Performance gage
Fee
Audit committee
Developer
EMP is needed for every 10 Users

English
Translation
EMP Polymeric material
Sharer / Consumer
Exchange
Changing the Rewarded EVE into EMP
Liquidity
Recomendation & Comment reward
Witness
Production reward
Policy decision Node reward
Judgement Reward
Producer
Fee
Watchdog
Developer
EMP is needed for every 10 Users

English
Translation
(Reserved Fund)
Support Advertisement
For Intial Development
EMP Polymetric material
Paid contents payment
EMP Polymetric material
Exchange
Producer
Sharer / Consumer
Witness
Developer
Analyst
Advertiser
Operator
Advertisement
Node witness
Advertisement reward
Stabillity/Liquidity
Policy decision
Business opportunity
High-quality data
Effective Advertisement
Operation reward
Node reward

TOKEN INFORMATION

Presale 1st stage:
2018 AUG 6th 19:00 (7:00 P.M. UTC +9) - 2018 SEP 6th

Presale 2nd stage:
2018 SEP 10th 19:00 (7:00 P.M. UTC +9) - 2018 SEP 21st

Presale 3rd stage:
2018 OCT 1st 19:00 (7:00 P.M. UTC +9) - 2018 OCT 19th

Main Sale: TBD

Total supply:
1,000,000,000 EVE

Total tokens for sale:
400,000,000 EVE

Private Sale: 200,000,000 EVE
Public Sale - Round 1: 150,000,000 EVE
Public Sale - Round 2: 50,000,000 EVE

Soft Cap:
30,000,000 USD

Hard cap:
Private Sale: 200,000,000 EVE
Public Sale - Round 1: 150,000,000 EVE
Public Sale - Round 2: 50,000,000 EVE

Accepted currencies:
Only ETH

TOKEN DISTRIBUTION

English
Translation
ICO, 40%

Founder & Team, 15%

Reserved Fund, 30%

Partner & Advisor, 10%

Bounty program, 5%

ROADMAP

English
Translation
- Idea ( Decentralized Media Platform ) Born

2018 Mar

- wallet v1.0 Launch
- DAJO
Decentralized Autonomous Journalism Organization.
Born & Media Business Market Research

2018 May

- P2P Exchange Market. Hurbit v1 Launch

2018 June

- TJNT Foundation ( Nonprofit Organization ) Established in Singapore

2018 July

- P2P Exchange Market. Hurbit v2 Launch
- Every Media blockchain Platform White paper v1.0
- MOU for Establishing DAJO ( etnews/Kukmin Ilbo)

2018 Aug

- Every Media blockchain Platform ICO Public sale
- MOU for Establishing DAJO (Herald)

English
Translation
2019 2Q

- Every Media blockchain Platform Main-net Launch
Existing Exa Token Swap
- Every Media blockchain Platform Blog and Kpop News Dapp Service Launch
- Press, Participating DAJO, Dapp Service Launch

2020 2Q

- Every Media blockchain Platform Main-net v2 Launch

OUR TEAM

Core Members

Jae Hyun Lee
CEO
Jae Hyun Lee was a development team leader in online advertising agency DIG Communication. He established and managed several IT companies such as Zen Software, SuperBee, and Pumpkinnz. He has more than 18 years of experience in software development, and business planning. He majored civil engineering and structural engineering at Seoul National University of Science and Technology.

Jung In Lee
COO
Sean Lee is a start-up planning and development and hardware platform builder. He is currently COO in Every Media blockchain Platform project. He is founder of Woomi Networks, Castlt co., KCH co. He is a management expert who has plentiful experiences.

Wan Kyu Lee
CTO
Wan Kyu Lee worked in Samsung Securities and Dongseo Securities. He, who is core-banking and non-core banking system experts, was attracted to the blockchain technology so that joined the project. He participated in the development of custom-built engineer at Bithumb, the largest cryptocurrency exchange market in Korea. He is a developer with extensive network and experiences.

Jong Tae Lee
Auditor
Jong Tae Lee was the head and the minister of economy of the Seoul branch office, and the vice president of Kookje Daily News which is the representative Newspaper in Busan, South Korea. He is a journalist and had experience in interaction with government authorities.

Byung Chul Joo
Executive Advisor
Byung Chul Ju served as an editorial writer, the minister of economy, and a director at the Seoul Shinmum, one of the top 10 daily newspapers in South Korea. He is a professional journalist with rich experience.

Jik Han Jung
CSO
Jik Han Jung is the founder and CEO of SubDream Studios which is the company providing VR game services in the Silicon Valley, US. He served as a CEO at COLOPL NI, Kabam, and Gala Net, Inc. He graduated Yonsei University.

Team Members

Woon Jong Kim
Compliance
Kwang Hee Ahn
Head of Development
Kwang Woo Lee
Head of Service Planning
Wo Hwan Kim
Head of UX Design
Heon Sik Cha
DB Architecture
Kwang Tae Kim
SW Architecture
Jong Hwa Gang
Server Developer
Yong Joo Lee
Frontend Developer
Jae Hoon Lee
Frontend Developer
Jin Sung Yoo
HR Director
Yun Sang Cho
Service Planner
Mi Mi Park
Service Planner
Won Joong Lee
Strategy Planner
Ji Hee Hong
Business Management
Ha Ryeon Lee
Business Management
Ha Na Kim
Management Support

ADVISORS

Yoo Tak Kim
As the CEO of CW (Conscious Walker), he is an advertising specialist who has served as the chairman of the 3rd Korea Line Advertising Association and as the CEO of Admission. He worked at KT Internet and graduated from Hankuk University of Foreign Studies. He is the Marketing Network Adviser for the Every Media blockchain Platform.
Jong Woo Son
He majored in business administration at Yonsei University. Since then, he has been responsible for strategic planning team as leader, and BS headquarters in LG U +, a representative telecommunication company of Korea; he was appointed as the youngest Executive Manager proving his management-competence.

Gang Seok Kim
He has been CEO as founder of Korea's leading game company, Blue Hall, which has more than 400 million users around the world. He is a professional planner for games and internet business with his various experiences as manger with Neowiz Online Game Publishing Responsibility and as Oz Technology Marketing Director.

Ki Young Kim
He is the CEO of Fly High, which provides service security technology consulting services and distribution. He is currently a member of the Information Security Policy Advisory Board of the Future, a member of the Financial Industry Standardization Technical Committee, and a member of the Information Security Forum. He was a security adviser at the 19th Presidential Election. He is the security adviser for the project.

Tae Wook Wang
Currently, he is the president of Shinhan Serv, a specialized outsourcing company. He is a banker and a businessmen who served as Shinhan Bank's Business Promotion Group Head, Brand Strategy Headquarters Headquarters, Dongbu Headquarters Head, Head of Consumer Brand Group Head, and Deputy Head of Consumer Brand Group.

Dong Un Cha
He is a lawyer for DR&AJU and a member of the Legislative Decree Interpretation Committee. He graduated from Seoul National University Law School, graduated from Washington State University, USA and graduated from George Washington University in USA. He received his law degree from Dongguk University. He is a legal counsel.

Jin Seok Im
He has graduated from Seoul National University and worked as a lawyer at Kim & Chang Law Firm, the largest law firm in Korea, and as an international director at the Seoul District Attorneys' Association. As a representative attorney of Lynn, he currently serves as legal counsel for Every Media blockchain Platform.

Dong Hun Kim
He is the the president of Jennnet, an application software development and supply company, and also serves as an adjunct professor at Seoul National University of Science and Technology. He was a researcher at IBM Korea and served as general manager of the Netfinity Business Division.

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