[2018-10-25]Air Canada to Integrate Blockchain-Based Travel Distribution. . .

[herminio]

Air Canada to Integrate Blockchain-Based Travel Distribution Platform

Canada’s largest airline Air Canada has announced its participation on a blockchain-based travel distribution platform developed by Swiss blockchain startup Winding Tree, according to a press release published Oct. 24.

Air Canada was established in 1937 and provides scheduled and charter passengers and cargo air transportation. In 2017, Air Canada carried 48.1 million passengers, with an increase by 7.3 percent compared with 2016, per the company’s 2017 annual report.

Air Canada has signed a letter of intent to participate in a decentralized open-source travel distribution platform developed by blockchain travel ecosystem Winding Tree. Through the integration of a new blockchain platform, the companies look to improve the distribution and sale of air travel products and provide access to inventory directly from suppliers. Commenting on the project, Keith Wallis, Director of Global Product Distribution for Air Canada, said:

“Air Canada recognizes the importance of leveraging this next generation technology. We plan to integrate Air Canada's Direct Connect API with Winding Tree's public blockchain platform, giving blockchain-savvy users the ability to access our content directly from the source."

Airline companies around the world have been gradually integrating blockchain technology in their operational processes both to improve travelers’ experience and advance supply chains and logistics. This month, European airline holding company Air France-KLM also partnered with  Winding Tree to reduce costs for the company’s customers by cutting out intermediaries.

Air France-KLM reportedly hopes that blockchain will help it provide "a more advantageous travel offer for customers which is more profitable for suppliers, in particular by reducing the number of intermediaries."

Readmore: https://cointelegraph.com/news/air-canada-to-integrate-blockchain-based-travel-distribution-platform

[Betwrong]

Winding Tree sold over 14 million USD worth of ERC20 tokens during their ICO, because it looked like a promising project. But then something, I don't know what exactly, apparently went terribly wrong because their token, LIF, with ICO  token price 1.05 USD, was traded at 0.2 USD during the very first days of selling. And even now, although it has been risen a bit since then to 0.34 USD, all investors are still in big loss. I'm wondering what could be the real reason behind Air Canada's decision to use this particular platform.

[Harlot]

Good to see another business integrating blockchain technology into their system, if it provides them more efficiency as well as cutting a lot of cost I think this will give them a big boost to their company. Other things I see happening is that if the competition sees it working for Air Canada then they might implement their method on their businesses as well. From companies filing patents to the implementation to their businesses we are starting to see that big companies are now taking advantage of the technology.

[fisheater]

Not sure why air canada integrated with such coin, will be good to know the details what they offer exactly.

[Betwrong]

Good to see another business integrating blockchain technology into their system, if it provides them more efficiency as well as cutting a lot of cost I think this will give them a big boost to their company. Other things I see happening is that if the competition sees it working for Air Canada then they might implement their method on their businesses as well. From companies filing patents to the implementation to their businesses we are starting to see that big companies are now taking advantage of the technology.

Yes, implementing blockchain technology into your business is definitely the right thing to do nowadays, but I think one should think twice before choosing a particular platform. I think it's worth noting that the good news from the OP had no positive impact on the Winding Tree (LIF) token price, and that current LIF's daily trading volume stays at embarrassingly low $1,389 USD. Do people think that involvement of Air Canada with its over 1.5 billion USD net income(2017) is not enough to make the project trustworthy? And if they do, then maybe they have a point?

Does anyone know why LIF is not listed on any decent exchange?

[Alex_Zi]

It is expectable that more and more companies start using blockchain technologies. Yes, it's new and sometimes unknown system, but during using it, they can find that the efficiency is growth.

[Carlton Banks]

There's literally no point to this. What are they using blockchain tech for?

Looks like techno-babble PR nonsense, because there is zero content explaining how this airline is expecting to benefit

[hatshepsut93]

There's literally no point to this. What are they using blockchain tech for?

Looks like techno-babble PR nonsense, because there is zero content explaining how this airline is expecting to benefit

Sadly, this is the case almost every time when someone says that they will use blockchain - they never explain how exactly they will use it, their architecture, the benefits and so on. And then, after making these statements they go silent - we've been hearing about companies that plan to use blockchain for years, and where are they now with their blockchains?