Why would such a big company like Samsung focus on such a small market like the crypto enthusiasts market?
The costs ot implementation/risk/profit ratio isn't good.What crypto are they going to implement?BTC,ETH,ripple?Are they going to create samsungcoin?
The reason that crypto still is a small market comes from how large firms haven't done anything to push crypto towards mainstream adoption. If true, Samsung will be doing an exceptional job securing a first mover advantage.
Another thing is that Samsung Pay can't compete with other payment services, regardless of what they are doing, so crypto might help them gain more market share on that front as well.
In other words, it's a win win for Samsung since there isn't much to lose. It's either do nothing and lose market share, or be innovative and potentially make yourself relevant again. Easy option if you think about it....