I think this will be successful if many firms will adopt this technology. By this time, how would be able to convert in fiat? And probably transfer it to someone's bank account?
YES, this is just the beginning.
Beginning of what? using XRP's Xrapid system? You can used Bitcoin as cross-border-payment as well without any middleman so why I don't know why people are buying the hype surrounding Xrapid. What benefits do end users can get? In my case, we can easily convert our bitcoin thorough our exchanges and go to a local remittance center to claim our money, that's it, no banks in the picture.