Take a look at the merit the merit souvenir op has.
As an additional April fool it has recieved 1.5k merits
https://bitcointalk.org/index.php?topic=5124304.msg50302752#msg50302752.
To my knowledge, this public kyc data will come in handy particularly with users such as the LoyceBot
TM who will soon hopefully be using the data to work out where in the world has the most merits and where has the least. We can then all move to the area with the most amount of merit earned and be like those people in order to advance ourselves further on this forum... Let's tear some families apart together in a hunt for merits!