Services you can buy using Bitcoins:
OKCupid (dating site)
CheapAir (travel/hotel booking agency)
PizzaForCoins (pizza delivery)
Zynga (Mobile apps/games)
Etsy (e-commerce, some Etsy sellers accept bitcoin as payment)
Thats too basic for btc . most of those service that you listed are mainly online so its not shocking at all to see bitcoin as one of the payment method that they'l soon accept knowing that bitcoin is now becoming well known .
what i expect is something that is un-usual to use our bitcoin with like for example on a local grocery store or on an a bakeshop nearby . i guess what my wish isnt something easy to achieve and it will take more time before bitcoin will be totally accepted by every people in this planet .