I want to make an AdWords-style website.

[Stedsm]

All of you who know that advertisement industry has grown to some extensive levels that it is advertising medium's best source to generate and share revenues to many different advertisers who trust them and you must be aware that Google AdWords is one great platform that has captured almost all types of advertisers and even publishers (through AdSense). Now, I want to create a platform that has everything in it, from blockchain to trustless advertising that does the job automatically while including Bitcoins here. Every single moment, value of CPM and RPM changes and there change the costs based on Geo-locations because of the targeted audiences as well as the difference between developed and developing countries. So, I need something that can help me fluctuate those values in BTC as well (maybe we'll peg it to USD for better results) where everything will be transparent and where cost of clicks and impressions will be described openly. I'm open to more suggestions as to what should I exactly look for in order to start it from scratch but make it reach to the heights of success?

[examplens]

AdWords is not only a platform. It is a serious industry. I can not imagine that it can be controlled by a few people. You must have a big team of brilliant AdWords expert.
Also, you have the strongest possible competition in Google. Plus they have a big advantage because he can use all data from a search engine, web browser, email service etc... They always first know for any algorithm change and coordinates other services with it. Maybe just due to competition.

[AB de Royse777]

You are asking for a massive ad network. It will have advertisers and publishers. Not to mention that both advertisers and publishers are the visitors. Visitors can be in the same platform or in a different platform or both.

Different platform visitor example: adhitz.com
Same platform visitor example: Facebook and similar social networks.
Both same and different platform visitor example: Google or similar search engine.

You are asking for an ad network with same and different platform visitors. You are asking for the most difficult one but not impossible.

Let's talk about Google.

Advertisers: AdWords
Publishers: AdSense
Visitors: In the google search engine page and AdSense enable websites

Let's emphasis on visitors.
This is the fuel of running an advertising business. Without visitors you will not attract any advertiser which means there will be no publishers. Google did not build up in a day or a year. Google's main product is their search engine, free to use. Every website in the world wants to give them(google) their web data so that they can rank up in their(google) search engine. So, they have visitors.

Visitors bring advertisers and advertisers bring publishers. It's a circle. Once breaks, the entire circle will collapse.

How are you going to have visitors?

Currently, information is the most expensive and the most profitable business in this word.
How are you going to collect the information of possibly every people in the world who use internet? Why will they give you such information? the straight question is - What is your product?  

Do you have the answer of my question?
You need a brilliant idea like Facebook or Google.

If you don't then try to create an ad network which will have publishers and advertisers but visitors will be in different platforms. The best example for you will be adhitz.com

I did not want to discourage you but I wanted to give you the taste of the reality. Advertising business is a trillion dollar business. If you can find an idea that will bring you a tiny little percent (may be 0.0000000putasmayasyouwant0001% I am kidding :-P ) from this industry, you will become a billionaire like Mark Zuckerberg, Larry Page and Sergey Brin. These people are making billions by selling advertisement.

And do you know the fuel of their business? It's the information we give them without any cost.

Voluntary giving information -> Facebook and Google [the factory] -> Billionaires

[Vod]

All of you who know that advertisement industry has grown to some extensive levels that it is advertising medium's best source to generate and share revenues to many different advertisers who trust them and you must be aware that Google AdWords is one great platform that has captured almost all types of advertisers and even publishers (through AdSense). Now, I want to create a platform that has everything in it, from blockchain to trustless advertising that does the job automatically while including Bitcoins here. Every single moment, value of CPM and RPM changes and there change the costs based on Geo-locations because of the targeted audiences as well as the difference between developed and developing countries. So, I need something that can help me fluctuate those values in BTC as well (maybe we'll peg it to USD for better results) where everything will be transparent and where cost of clicks and impressions will be described openly. I'm open to more suggestions as to what should I exactly look for in order to start it from scratch but make it reach to the heights of success?

You want a system where high use keywords automatically increase the CPM based on demand?

That's called CPC, and offering any incentive to click or view the ad would make your advertisers look elsewhere fast.

[Stedsm]

--snip--

Thanks for the detailed response, actually I thought of that "product" part as Google uses all the information and data it collects through its search engine whatever a user searches / uses it for (and I'm completely aware of it) that is mixed with the keywords Google snaps down and feeds into its advertisements that it presents in front of that user. It's all a cycle of data collection, its usage for showing advertisements and showing those adverts on relevant publisher's websites and / or content (eg. YouTube).

What I'm more interested in is:
- Direct and indirect advertising

Direct advertising
When people use search engine of Google, Google saves it automatically in the form of cache, history, etc. It keeps all the data from IP where the search was made and the keywords as well as the location of that person, then use the mix of everything (where top most important is the keyword part) and serves advertisements which helps both the advertisers and publishers generate revenue based on many factors and in many different ways.

Indirect advertising
Websites that purchase such information that gives complete package of everything included in direct advertising, and then they give much better results or hire other websites to publish their content / advertisements in various forms such as in-line links, display advertisements, video advertisements or pop ups should be included in this. I wish to understand that if someone asks me for providing a complete AdWords website with everything included in the portal (even crypto) for $10k, is it worth to be bought or I should look for something cheaper? I expect the best quality but I won't disclose the budget here.

You want a system where high use keywords automatically increase the CPM based on demand?

That's called CPC, and offering any incentive to click or view the ad would make your advertisers look elsewhere fast.

Thanks for the comment Vod. Actually, I know everything about CPC but I don't wish to come up with anything in respect of publishers atm but my main focus is on the advertisers whom I'll get audience through the "product" we're going to be discussing here, it's just that I'm a bit confused on what can actually help me as a product here that can be beneficial for both the advertisers and me, and also publishers in the long run.

[AB de Royse777]

I wish to understand that if someone asks me for providing a complete AdWords website with everything included in the portal (even crypto) for $10k, is it worth to be bought or I should look for something cheaper? I expect the best quality but I won't disclose the budget here.

I am not clear how big is the portal, what features included in there. For example: Is it just a portal that functions to create ads only? How are you going to get the data, where will you show the advertisement etc etc.

I mean, when you are saying adWords then I only imagine the AdWords part of Google's service. But only the AdWords part is not going to serve that you need. You will need an AdSense part too (assuming you will deliver the advertisements to third party network). So for all these and if they are tested and working fine then asking $10k for it is not very high price. In fact, I think it's the cheapest. You can not go more cheaper and I highly doubt if this will really serve you?

Here is the thing I would like you to know. Running a network like google advertising, requires consent development. It's not something the you have a wordpress blog and you are creating contents and posting it. It's an entire setup of programmers, designers, concept developers, researchers etc. You will require a highly skilled IT professional team who will constantly work behind the scene to improve the user experience and quality assurance.

Can you give me a demo link (if any) so that I can have a look. If you want to keep it private then you can PM me. I assure you that anyone else will not hear about it from me.

[Stedsm]

I wish to understand that if someone asks me for providing a complete AdWords website with everything included in the portal (even crypto) for $10k, is it worth to be bought or I should look for something cheaper? I expect the best quality but I won't disclose the budget here.

I am not clear how big is the portal, what features included in there. For example: Is it just a portal that functions to create ads only?

I want to create something similar to AdWords, so I think I need not to give an explanation over that.
About other questions, no it's not just going to create advertisements only but serve them purposely while also getting more about interests of people with their age, location, gender, etc. and almost all kind of information and give them much better (like for eg. AI).

How are you going to get the data, where will you show the advertisement

That's what I'm trying to figure out that what exactly do I need to get data of these people at first to be able to serve the with the best from the very beginning of the project. I mean, I can't just start a search engine (out of my appetite) and get people working 24/7 to keep everything updated.

I mean, when you are saying adWords then I only imagine the AdWords part of Google's service. But only the AdWords part is not going to serve that you need. You will need an AdSense part too (assuming you will deliver the advertisements to third party network).

No, it won't be limited to AdWords but I'm thinking of creating a new Google with enhanced technology that could beat it. But the start of the project should be from advertisements because that's how Google and every other firm out there earns from. I am more interested in sharing revenues but let me first start generating it myself.

So for all these and if they are tested and working fine then asking $10k for it is not very high price. In fact, I think it's the cheapest. You can not go more cheaper and I highly doubt if this will really serve you?

First things first, even my budget is not that high if we take $10k into account, but I'm surprised how someone can offer a complete AdWords portal for ^just $10k^? Can someone actually deliver their promise while saying this? Because I really need some techies to work it out for me and help me achieve something that can change the world a bit.

You will require a highly skilled IT professional team who will constantly work behind the scene to improve the user experience and quality assurance.

Which is what I'm trying to find everywhere.

Can you give me a demo link (if any) so that I can have a look. If you want to keep it private then you can PM me. I assure you that anyone else will not hear about it from me.

Nope because you can't check anything as everything is broken and I'm trying to get things started from scratch. As soon as I get this thing working even 0.1%, I'll definitely share it with you.

[AB de Royse777]

That's what I'm trying to figure out that what exactly do I need to get data of these people at first to be able to serve the with the best from the very beginning of the project. I mean, I can't just start a search engine (out of my appetite) and get people working 24/7 to keep everything updated.

Okay, in my opinion you are planning for the thing that needs to be done later. You yet have not planed for the thing that needs to be done first.

Facebook did not start it's advertising section at the beginning. Zuckerberg and his friends first started the Facebook and when they found that they are getting enough response and need to expand the business then they were looking for sponsors, later Facebook ad network.

Google started their search engine first then they monetized it for advertisement.

You need to think about the idea that will create a gathering place like Facebook did or a product that will be used by people in their daily life. You need a user group first who will be your visitors. Once a website has visitors then you can monetize it (create AdWord, AdSense etc)

As soon as I get this thing working even 0.1%, I'll definitely share it with you.

Feel free, I would love to have a look. :-)

[d5000]

I understand you want to build a complete Bitcoin ads platform similar to Anonymous Ads, right?

There are some open source projects that could be of interest for you, so you haven't to build everything from scratch. Basically, you need three types of tools:

1) a supply-side platform / ad server, which manages the "delivery" of the ads to the website (this is approximately what AdSense does). Some are: Revive  and OpenSSP. There are some other suggestions in this Quora post.

2) a demand-side platform, where the advertisers manage their campaigns and upload ads. Some options are RTB4Free, BlazeDSP and dsp (seems however abandoned).

3) an ad exchange, where the bidding takes place. Revive (see above) seems to have a bidding module. There is also RTBkit which is a framework to build your own exchange.

See this image for an overview:


(Source: Wikimedia, author: Nagle, license CC-BY-SA)

(I had a similar idea somewhen, but abandoned it because I think it's beyond my skills/possibilities without LOTs of capital.)

[Vod]

Google started their search engine first then they monetized it for advertisement.

At one point in the late 90s, Google was actually paying five cents per search!

[AB de Royse777]

Google started their search engine first then they monetized it for advertisement.

At one point in the late 90s, Google was actually paying five cents per search!

I was too young to have this information in mind however it make sense actually. People needs incentive and if you can come up with right idea and right time then it clicks.

(I had a similar idea somewhen, but abandoned it because I think it's beyond my skills/possibilities without LOTs of capital.)

Not all the time a brilliant idea requires LOTs of capitals. For example, Facebook started from a room without thinking about the future but as a fun project. The idea was good, it made him billions. And now Facebook is the 2nd biggest giant after Google.

[buwaytress]

I almost want to avoid using these words since they've become buzz words almost non-discernible from factory-produced token offerings but I'm pretty sure something that ambitious will have to plug in big data in a big way.

You could ditch that in favour of cheaper but more complex consensus mechanism to decide what fair prices would be (though those I think are vulnerable to gaming by bad actors as Steemit demonstrates).

And to those who remember pay per lead in the 1990s, I used to earn $0.10 just for ad views from emails. And by god, people seemed to click everything in their emails in those days!

[enhu]

So, I need something that can help me fluctuate those values in BTC as well (maybe we'll peg it to USD for better results) where everything will be transparent and where cost of clicks and impressions will be described openly. I'm open to more suggestions as to what should I exactly look for in order to start it from scratch but make it reach to the heights of success?

Isn't it possible to just pull the data from adwords as well?   The price per click and impression are base on the type of niche so your AI will know how many satoshis to send if it determines the price in USD. Not sure if you can start from scratch with this project but I think there are opensource scripts to start with.

I have worked with several adnetworks before so you should know that its a constant battle to the crook publishers and advertisers.

[d5000]

Not all the time a brilliant idea requires LOTs of capitals. For example, Facebook started from a room without thinking about the future but as a fun project. The idea was good, it made him billions. And now Facebook is the 2nd biggest giant after Google.

You may be right, but when Facebook started, social network services were still in its infancy, and even if there were some services around for some years already (MySpace, Orkut, Six Degrees) they weren't a mass phenomenon where every Jon Doe had an account but more like "popular forums with friending option", and so Facebook had an easy time to present itself as a "novelty".

Today's online advertising market is, however, a different beast. With Google you have a very strong almost-monopolist. Their reaction to GDPR (which I viewed as an opportunity for alternative networks) was very fast, which shows they have resources to always react to challenges. So not only a good idea is necessary but also resources to provide good performance and a "portfolio" of publishers and advertisers to start with.

In my opinion the current Bitcoin ad networks have all a problem: they're too focused on cryptocurrency sites and ads, and often related to HYIP schemes and similar "shady" services. That could be the opportunity for the OP to attack. One option could be to offer realtime bidding in Bitcoin and alternatively in stablecoins like Dai or BitUSD (or even Tether), so traditional advertising agencies haven't to bother with Bitcoin price fluctuations when dealing with the ad exchange and have less hurdles to start with his service.

[linenoise]

Not all the time a brilliant idea requires LOTs of capitals. For example, Facebook started from a room without thinking about the future but as a fun project. The idea was good, it made him billions. And now Facebook is the 2nd biggest giant after Google.

While FB started in a room it took real money to get it going. He was able to show enough of a working product to show investors, which gave $500K for 10% of the company. An idea is just part of the product, implementation is the hardest part of any project and that usually takes cash. Convincing any website to use your service instead of Google is going to be a real trick.

You are targeting one of Google's income earning markets, the monster in the room. Not to say you shouldn't strive for your dream, just be aware that there are many many companies that have tried and failed to do online advertising and you are focusing on the niche of bitcoin. But I will say that is what makes the Internet so wonderful as the barrier to entry to competing services can be rather small. Good luck!