I'm actually looking for both. I got an appraisal from GoDaddy which says it's valued at over $1200 (you can check on GoDaddy). But I am not sure if that's the actual value. It can be more or less. That's why need some reference from experienced buyers/sellers
I'm a little hesitant to post an appraisal in the thread since it's also a sales thread, and if I appraise it low then that might affect the amount or size of offers any other members might make for the name.
I'm what you can call an experienced buyer/seller, not on this forum, but I've been involved in domain investing and reselling for over ten years and have sold hundreds of domains in that time. That said, no matter what there is always going to be an aspect of subjectivity to any appraisal, so you should not take my opinion as the end all, be all. At the end of the day, a domain is always worth whatever someone is willing to pay. Willing buyer, willing seller, who come together to make a deal.
Of all the automated appraisal systems I do consider GoDaddy's the best, however it is not without it's weaknesses, and automated appraisals can vary widely in how accurate they are for any given name, and in general it is better not to rely on them too much. I myself only use it to help triangulate my own manual appraisal, since GoDaddy may have one of the largest, if not the largest, databases of domain sales to draw from, and moreover I use it to quickly find comparable domain sales that they partially base their appraisals on. I can see from looking up your domain, they list these as the top three comparable sales:
luckydice.com - $3,000
luckyslots.io - $4,999
luckymoney.co.uk - $1,200
I look at the second one, LuckySlots.io, and on the surface I think that the domain is hardly worth that amount. Yet that is exactly why I hesitate in giving appraisals, because obviously there was a buyer out there who was willing to pay that amount and did no consider it to be overpaying. So I dig a little deeper, to try to understand
why did that domain sell for the amount it did?
I checked the whois for LuckySlots.io, and saw the registrant listed as 'mBet Solutions'. On a Google search, I discover that "mBet Solutions is a Curacao-based mobile sportsbook developer and software provider" who operate two online gambling sites at Sportsbet.io and Bitcasino.io. So that tells me they are an established end-user most likekly flush with cash, and bought the domain with an eye to creating another online casino site on it. So to them that domain was worth $4,999. Still I think it is quite a 'lucky' sale (no pun intended) for the seller, and the odds are there aren't many, if any other buyers out there that might have paid that amount. Then again they might have paid more if the seller had it listed for higher. By my first impression I would not have even thought to register that name, but it took some research to try to properly assess and now it makes a little more sense. But this illustrates one of the primary weaknesses with a automated appraisal, as the bot is not able to discriminate about the finer points of why a certain domain it uses in comparison sold for the amount it did, and whether it accurately represents similar domain values or is an outlier.
Now I just did some research on your domain, and I can see there are actually a fair number of other websites using those keywords including a number of existing gaming sites and apps, not to mention a tattoo shop and a country band using LuckyDice.rocks haha. So the name is more popular than I had initially expected, and after running some other metrics on it, my own subjective evaluation is I would not feel bad about listing this name with a mid-low 4-figure price as a BIN or initial asking price. If it were me I'd probably start it at $2500 with the understanding it could take a while to sell, and would likely be difficult to sell actively by approaching buyers, but rather you need to wait passively for the right buyer to find your name, by having it resolve to a for sale landing page, and/or having it listed for sale at domain marketplaces where they can find it. I would also be willing to negotiate and take a deal below that asking price if I had an interested buyer who could not go that high but still offer a decent amount (bird in the hand vs two in the bush). The $1250 GoDaddy suggests might get the name sold faster, and sometimes I think their valuations are stilted toward price-ranges that show greater sales velocity (more names sell faster, making more overall money for them, than fewer names selling at higher markups). But it's all a cost/benefit thing, like I said, bird in the hand vs two in the bush.
Hope this is helpful to you in some way.
Edit: just to clarify my valuation in summary, I do think the domain is capable of selling in a range of $2500 (more or less) but with the caveat that you might need to hold it a number of years for it to happen, and there's always the possibility it will never happen. One never knows. That is why it is hard to be successful at domain investing unless you hold a portfolio of many domains, since in any given year only a fraction of your domains will actually sell at the prices you desire. Listing it at a lower price might help it sell quicker, and if you have more use for the money now than you do for the domain and the anticipated higher return, then it may be worthwhile to do that. Most try to get top dollar, but then miss out on good sales that could have happened if they had been willing to negotiate. But it always depends on your individual circumstances and how much you see in the domain.
