It is not just about European ones, it is all over the world, USA has a lot of them with over a billion dollars invested just in the recent 8 months so we can say that the whole world is looking at crypto differently in 2020.
What this pandemic managed to provide to the huge companies that crypto is above them, in the sense that anything could happen to a company but crypto doesn't belong to one country or one company or one person, it is decentralized and it will not be affected by anything major the way other things gets affected, sure it will be impacted a bit but not huge like other places.
This is why I would say they are going into bitcoin and crypto, from USA, from Europe, from Asia and everywhere else people are getting into crypto for a "store of value" perspective to keep their wealth.
indeed! this pandemic brought some positive impact to how it is perceived by big companies across the globe. they realised its importance and benefits during this kind of crisis. look at how PayPal changed their stance towards crypto, where they froze accounts few years back, those that were dealing with crypto.
they are now seeing the potential of crypto not only bitcoin in the payment system. though a lot of them have the main goal of using their accumulated crypto as reserved assets but we are seeing that companies are now trusting crypto more than ever. this will give positive perception among noncrypto users and that crypto is not only used for illegal or terrorist activities, where they are acquainted with