A lot of companies are already investing in bitcoin. Its just that pension fund company like Kiwisaver used to do some traditional funds thus entering such new kind of assets is a great advantage. You see, they bought bitcoin at $10,000 last year and look at the price of it today. They made a good decision as they obviously are having a good profits by now.
At first those traditional investors will be skeptical, new things will always be in doubt but if they see how fast and how great this bitcoin investments will be, it will probably change their perspective about it will change.
That is, if the market will continue to progress throughout the years. I am not saying that bitcoin will not progress, but these institutions should very well explained to their clients about the risk they are getting into. Remember, we are talking about pension funds here. It is your retirement money. Right now, the market is looking great but they need to present a worst case scenario to these people so they are ready for what may happen in the future. They need to have contingency plans in every scenario, so they will not be caught in a very tight position. But definitely, we welcome these companies to invest in crypto market. People will trust more this crypto business if they are seeing a lot of known companies going into this new market.