Since people have seen the influence of media into crypto market movements, that's when they start buying or selling by basing on news. But if we start tracing back when crypto has just started, there is no big connection between crypto and media and investors only used their personal anlysis when to invest in crypto. It's just only today where big personalities have been affecting much the rise and fall of crypto price.
A lot of media have been collapsed already in the past but crypto never come to an end or even in a force shut down. Crypto will definitely live for another decade and its foundation will be even become stronger.
Mainstream and other media are different things though, we need to make sure of that. There has been bad news about bitcoin at all times on mainstream media, when you open up your TV and watch you will see that it is always going down according to them or will go down according to them and that is why I do not think that it is going to be that good.
However one thing is for sure if we are talking about social media that is another topic and that could impact bitcoin very badly. Hell even news websites of crypto world like cointelegraph or similar places do end up with bad news that impacts the bitcoin world more than the TV news people because they at least know what they are talking about. So if we can separate what we mean by "media" then we can know what is exactly the real reason why bitcoin can go down, some media can impact it while the others won't.