It is very common because there's a lot of people who know the value of NFTs project worth it to hold.
NFTs showed a real decentralized project, just because it can't be destroyed and the data should be on the blockchain and the best thing is it's easy to trace the original owner of the collection that you've collected.
Gaming is only one industry to apply NFTs and there are more industries can use NFT technology. Soon we will see this real growth of NFT to agriculture, finance, sports, etc.
And another factor is the NTF play-to-earn games which are very trending now since there's a lot of people staying at home while there's a pandemic and while playing why not if you will earn too.
Excellent insight because Play to Earn games change life of many people. The pandemic knocks them down but the GameFi PlaytoEarn games help them to earn enough money for daily expense and I believe many of gamers get rich too.
It is one chance in their life to get rich by playing, with P2E games, with NFTs, etc.