Royse you are my man, but I must say the truth people has been hurt already, as a campaign manager you have to avoid some joke because you are dealing with the public not a company or private individual. This is where Public Relationship will come to play. You are a public figure so you supposed know how to deal with human feelings. To many this joke has given you discredit and to the company Sinbad because you used the company to deceived the users, that is, some persons in the community has given their mistrust on you campaign because they will first think to know the legit nature of campaign and with this you might not have reputable members in your campaigns again because you have played with instincts. When I enter Reputation Board today, I saw different threads on your head which is bad, and you have to avoid this and that.
Around the world, hundreds of companies (not to say thousands) as well as very credible media, make this kind of joke and it wasn't because of that that they lost credibility.
I can even understand the fact that people don't like this kind of jokes. I don't like lying either. Now, that's not why this or another user loses their credibility, because they never guaranteed anyone that they would receive anything.
You can say that those who were already in the campaign may have been deceived that they would receive more. Yes it's true, but in 24 hours, I don't think anyone started planning to buy a house because of that increase. I accept that they may have been excited, and then disappointed because it was a lie. But, it was also not for lack of warning that it was a lie, there were several posts in this regard.
Anyway, I think we shouldn't dramatize the situation so much.
Well, it's just my opinion...