I think that the problem is not in brands but in video card models. I often met poor quality fans with Palit, but MSI had more bad fans, because I have a lot more MSI video cards. If the warranty is 36 months, then you should not refuse to buy palit and gainward.
I have to agree with that, specifically the fans. Some of the low end models have cheap fans. It's best to avoid them
if you want reliability. I can't speak to the specific brands being asked about, they aren't avaiable where I live.
All EVGA seem to have good fans, ASUS Strix too, don't know about Tough and Dual.