I have researched several GameFi/Web3/P2E projects in the last few months. I was surprised to see that those companies don't understand how to promote themselves. It almost felt like they don't understand their target audience.Since I'm working in the marketing industry, I thought to give some insights for blockchain companies that will help them improve their marketing campaign and the community's people to understand better how to recognize if a company is running a good, honest PR & marketing campaign. You can look at it as another indicator that will help you determine if to invest in a new project.I will list here only 3 things I'm looking at when I invest in a project:
- SEO: One of the things I find absurd is that most blockchain companies don't have organic traffic at all! Why should they care about it? Because it means that to bring X visitors to their site, they need to spend Y money. Once they have budget problems or the market is going down, they stop their marketing activities (PPC campaign, for example), making their site not getting any traction, causing their coin price to drop even more. A company that care about SEO and has an actual blog on their site with good content is more likely to get organic traffic which can help to bring new investors and community members.
- Don't be impressed by sponsored articles: In the crypto news world, any company can buy a press release, no matter if they have bad product. That's why it's important to distinguish between press release and featured article. Example of press release:
- https://i.imgur.com/txpO4MH.jpg
- Social Media: Does the company you like does any effort to reach their target audience beside being active on telegram? Twitter outreach, Reddit AMA & posts, Steemit? If the company you follow do all of these activities, does it look fake? like it run using a bot? if the answer is yes, so consider the fact that their CMO might also buying fake telegram & twitter followers. If they fake stats on one channel they might also do it on the other one. Make sure you invest in an honest company (sound strange I know, but that's a principal worth following).
After reading all of this what can you do?
