Ubisoft Becomes First Major Gaming Company to Launch In-Game NFTs

[uneng]

In case anyone is wondering how the "crypto revolution in gaming" is working out, Ubisoft's NFT has resulted in whopping $377.57 total trading volume as of recently. That's how interested gamers are in "truly owning their in-game items".

Well, this is quite expected, you just need to take it as an experiment, the player has already paid for the purchase of the game, and then the developer offers him to purchase something else in general, and the content he needs with questionable value, this causes some dissatisfaction and the players vote with their money.

As far as I have seen it hasn't been a success because the game itself isn't a success as well. I suppose if NFTs were introduced in a real popular online game the company would sell many more NFTs than just fifteen they have sold in this case. Maybe Ubisoft was too afraid to try NFTs in a main title of them, that they went through the easiest path for an experiment with Ghost Recon Breakpoint.

Furthermore, skins' trading only is too limited for a NFT game. This kind of trading has only aesthetic purposes. NFTs' trading must go beyond and have real/direct impact on the game.

It's easy for the entitled gamers experts articles' writers to label NFTs in general as a fiasco though, because they are selective on their approach picking only a failure as example to label the whole industry. They ignore the potential NFTs have in games if implemented correctly.

[xSkylarx]

In case anyone is wondering how the "crypto revolution in gaming" is working out, Ubisoft's NFT has resulted in whopping $377.57 total trading volume as of recently. That's how interested gamers are in "truly owning their in-game items".

Well, this is quite expected, you just need to take it as an experiment, the player has already paid for the purchase of the game, and then the developer offers him to purchase something else in general, and the content he needs with questionable value, this causes some dissatisfaction and the players vote with their money.

I agree with this. Games right now are translating into play to earn because most of the games' battles are graphics and gameplay now. There are a lot of players that will invest money in the returns of the game. Most of the games you are playing are just for fun and you are making developers rich, but with the NFT you have a chance to sell the items you bought in-game. This has a big impact on the gaming industry. I am really excited about this with Ubisoft. Let's see what the outcome will be.

[kryptqnick]

Ubisoft removed their NFT announcement video from Youtube.

The response from gamers was so overwhelmingly negative that Ubisoft decided to "unnanounce" their NFTs. It could mean that they will even abandon this feature altogether, or will disable it shortly after it launched, when they will seen that no one uses it.

Wow, that's a big failure. What's funny, though, is that apparently they didn't fully make up their minds because here's an article from the events that happened later, and Ubisoft is standing by their idea with NFTs, claiming that the company's true goal with this is to show the power of decentralization (and definitely not to get even more money from their customers). As others pointed out, though, the whole thing clearly failed with embarrassingly low sales. I think the main problem is that they're late to the party. If they did it when the NFT craze was starting, it could have worked out differently for them. But now people are tired of hearing about them, as well as of gaming companies finding new ways of milking users.

[Daltonik]

There was an announcement about the purchase of Take-Two Interactive publisher of mobile games Zynga for $12.7 billion, it is expected that the deal will be closed by June 30 this year, so it seems that the publisher of games such as GTA, Red Dead Redemption, Borderlands, etc. is on the path of introducing blockchain technologies into its games, as not long before that Zynga announced the beginning of work on the implementation of NFT in its future projects https://investor.zynga.com/news-releases/news-release-details/zynga-and-forte-announce-strategic-partnership-drive-rapid

source: https://twitter.com/zynga/status/1480511490138517505
            https://www.businesswire.com/news/home/20220110005389/en/Take-Two-and-Zynga-to-Combine-Bringing-Together-Best-in-Class-Intellectual-Properties-and-a-Market-Leading-Diversified-Mobile-Publishing-Platform-to-Enhance-Positioning-as-a-Global-Leader-in-Interactive-Entertainment

[justdimin]

There was an announcement about the purchase of Take-Two Interactive publisher of mobile games Zynga for $12.7 billion, it is expected that the deal will be closed by June 30 this year, so it seems that the publisher of games such as GTA, Red Dead Redemption, Borderlands, etc. is on the path of introducing blockchain technologies into its games, as not long before that Zynga announced the beginning of work on the implementation of NFT in its future projects https://investor.zynga.com/news-releases/news-release-details/zynga-and-forte-announce-strategic-partnership-drive-rapid

Take Two already owns the greatest basketball game out there, which is a cash cow that makes them hundreds of millions of dollars every single year, they also own Rockstar which is the company that creates Grand Theft Auto and Red Dead redemption, so it is quite amazing when you think about the fact that we are talking about making insane money right? Well when you think like that, they are acquiring Zynga for a 12-13 billion dollar valuation whereas their own company is literally just 16 billion dollars.

With this deal being official, they will have a bigger one but you assume they would worth a lot more and somehow they do not. I mean which games are more popular, stuff like 2K every year, GTA, Red Dead, or whatever Zynga is doing? This is the proof that Taketwo is doing a great job by buying a mobile game company because that will make them so much more money. NFT in mobile games would also be a great idea as well.

[Daltonik]

Take Two already owns the greatest basketball game out there, which is a cash cow that makes them hundreds of millions of dollars every single year, they also own Rockstar which is the company that creates Grand Theft Auto and Red Dead redemption, so it is quite amazing when you think about the fact that we are talking about making insane money right? Well when you think like that, they are acquiring Zynga for a 12-13 billion dollar valuation whereas their own company is literally just 16 billion dollars.

With this deal being official, they will have a bigger one but you assume they would worth a lot more and somehow they do not. I mean which games are more popular, stuff like 2K every year, GTA, Red Dead, or whatever Zynga is doing? This is the proof that Taketwo is doing a great job by buying a mobile game company because that will make them so much more money. NFT in mobile games would also be a great idea as well.

To date, the capitalization of Take-Two Interactive is $17.67 B, with the capitalization of Zynga $10.12 B, given that the details of the transaction for the purchase of Zynga are not disclosed, it is difficult to talk about the conditions under which it will be closed and whether it will take place at all is also not clear, but still the announced transaction amount of $12.7 B I think will be adjusted.

[Fortify]

There was an announcement about the purchase of Take-Two Interactive publisher of mobile games Zynga for $12.7 billion, it is expected that the deal will be closed by June 30 this year, so it seems that the publisher of games such as GTA, Red Dead Redemption, Borderlands, etc. is on the path of introducing blockchain technologies into its games, as not long before that Zynga announced the beginning of work on the implementation of NFT in its future projects https://investor.zynga.com/news-releases/news-release-details/zynga-and-forte-announce-strategic-partnership-drive-rapid

Take Two already owns the greatest basketball game out there, which is a cash cow that makes them hundreds of millions of dollars every single year, they also own Rockstar which is the company that creates Grand Theft Auto and Red Dead redemption, so it is quite amazing when you think about the fact that we are talking about making insane money right? Well when you think like that, they are acquiring Zynga for a 12-13 billion dollar valuation whereas their own company is literally just 16 billion dollars.

With this deal being official, they will have a bigger one but you assume they would worth a lot more and somehow they do not. I mean which games are more popular, stuff like 2K every year, GTA, Red Dead, or whatever Zynga is doing? This is the proof that Taketwo is doing a great job by buying a mobile game company because that will make them so much more money. NFT in mobile games would also be a great idea as well.

I'm not even sure what they're doing buying out Zynga, they must have ran out of developers and game designers if they're going the acquisition route. Either that or Zynga owns some very valuable/useful patents that they want to use in future. When you see people spending thousands on things like counterstrike weapons skins, when the game is over a decade old, you know there are a lot of people out there who will spend money on these virtual goods. We had the microtransactions stage, that'll stick around for certain things, but now we're entering a phase of digital artwork that you buy off the developer and somehow hope it has a future value so you can resell it for more?

[Daltonik]

To be honest, I also don't understand what is happening, well, when game manufacturers buy other developers, this can be understood, for example, assuming that there is a need to solve the problem of staff shortages or expand coverage by joining a new segment. But when a software manufacturer such as Microsoft makes a statement about its intention to buy the game manufacturer Activision Blizzard for $68.7 billion, here there are questions about the future for the company and most importantly for the players, or is it really aimed at the global metaverse.
https://news.microsoft.com/2022/01/18/microsoft-to-acquire-activision-blizzard-to-bring-the-joy-and-community-of-gaming-to-everyone-across-every-device/

[laredo7mm]

By combining NFT with gaming, Ubisoft will be able to tailor its content to the needs of more consumers.  Ubisoft's games are already very popular all over the world and streamers play multiplayer of these games.  Now it can attract more gamers by creating nft and rare collectible products.  Now gamers will play games for more time to get these rare items.  But have they decided whether to add a new blockchain to their games or work with another blockchain to add this p2e concept to their games?  I heard that Ubisoft is a founding member of the Blockchain Gaming Alliance.  The company has been trying to bridge the gap between crypto and gaming since 2018.  Is Ubisoft working on p2e as part of this?

But from a couple of years, the performance of Ubisoft is not so good. So I hope this won't be a failed project like some recent one. They should make a survey first to know about their community interest.

[doomloop]

By combining NFT with gaming, Ubisoft will be able to tailor its content to the needs of more consumers.  Ubisoft's games are already very popular all over the world and streamers play multiplayer of these games.  Now it can attract more gamers by creating nft and rare collectible products.  Now gamers will play games for more time to get these rare items.  But have they decided whether to add a new blockchain to their games or work with another blockchain to add this p2e concept to their games?  I heard that Ubisoft is a founding member of the Blockchain Gaming Alliance.  The company has been trying to bridge the gap between crypto and gaming since 2018.  Is Ubisoft working on p2e as part of this?

I believe there is a good chance we could see them not put the NFT world into their already existing games, but more probably create games with NFT stuff in them. This is a billion dollar market and they have so many great developers who could build games.

Imagine how much money Axie guys made, and they did the most horrible looking simple game ever, and now imagine if Ubisoft created a game where in-app purchases are NFT's or all the items and skins are NFT's, that will be better yes? I mean Ubisoft is not exactly liked by the gaming community, they are known to be hated a lot, but at the same time it doesn't mean that we will not be able to enjoy the new developments at least.

[ultrloa]

By combining NFT with gaming, Ubisoft will be able to tailor its content to the needs of more consumers.  Ubisoft's games are already very popular all over the world and streamers play multiplayer of these games.  Now it can attract more gamers by creating nft and rare collectible products.  Now gamers will play games for more time to get these rare items.  But have they decided whether to add a new blockchain to their games or work with another blockchain to add this p2e concept to their games?  I heard that Ubisoft is a founding member of the Blockchain Gaming Alliance.  The company has been trying to bridge the gap between crypto and gaming since 2018.  Is Ubisoft working on p2e as part of this?

I believe there is a good chance we could see them not put the NFT world into their already existing games, but more probably create games with NFT stuff in them. This is a billion dollar market and they have so many great developers who could build games.

Imagine how much money Axie guys made, and they did the most horrible looking simple game ever, and now imagine if Ubisoft created a game where in-app purchases are NFT's or all the items and skins are NFT's, that will be better yes? I mean Ubisoft is not exactly liked by the gaming community, they are known to be hated a lot, but at the same time it doesn't mean that we will not be able to enjoy the new developments at least.

For their reputation we could atleast trust them up that they could build a more trustable platform knowing that they are well known on gaming industry so for sure for what work force they have they can really build more quality games which can defeat other NFT games so its expected that they will succeed on this if they create or make this plan into reality. Since for sure many investors will pour money to play and invest at them.

[Daltonik]

Ubisoft still considers its steps towards the integration of Quartz and Digits into its future projects to be correct, in any case, this is the opinion of Nicolas Poir, vice president for innovation of Ubisoft developer and publisher of video games, in his interview. I don't know why he thinks that the main reason for the negativity on the part of players towards the introduction of NFT in games is that the cryptocurrency harms the ecology of the planet.

https://www.finder.com.au/ubisoft-interview-nfts

[savetheFORUM]

Ubisoft still considers its steps towards the integration of Quartz and Digits into its future projects to be correct, in any case, this is the opinion of Nicolas Poir, vice president for innovation of Ubisoft developer and publisher of video games, in his interview. I don't know why he thinks that the main reason for the negativity on the part of players towards the introduction of NFT in games is that the cryptocurrency harms the ecology of the planet.

https://www.finder.com.au/ubisoft-interview-nfts

It seems that they are really serious on it because they want more company to collaborate with them by making this project possible despite the negativity that they are feeling. This is a good news for those who are supporting nft's because the hyped around nft's were once again going to get boosted.

The time has come for us to see a ground breaking nft game that will surely turn the heads of the gamers because gamers often had a bad impression towards nft games, they think nft games are too basic or not fun at all to play but not anymore because we all know that ubisoft is one of the leading company when it comes to producing high quality games.

[Daltonik]

Ubisoft is not going to stop and will continue to develop the blockchain games ecosystem, judging by the fact that Ubisoft and the HBAR Foundation have entered into a partnership to support the growth of the network and launch a new generation of games in it.

source: https://hedera.com/blog/hbar-foundation-and-ubisoft-partner-to-support-growth-of-gaming-on-hedera-network

[arwin100]

Ubisoft still considers its steps towards the integration of Quartz and Digits into its future projects to be correct, in any case, this is the opinion of Nicolas Poir, vice president for innovation of Ubisoft developer and publisher of video games, in his interview. I don't know why he thinks that the main reason for the negativity on the part of players towards the introduction of NFT in games is that the cryptocurrency harms the ecology of the planet.

https://www.finder.com.au/ubisoft-interview-nfts

It seems that they are really serious on it because they want more company to collaborate with them by making this project possible despite the negativity that they are feeling. This is a good news for those who are supporting nft's because the hyped around nft's were once again going to get boosted.

The time has come for us to see a ground breaking nft game that will surely turn the heads of the gamers because gamers often had a bad impression towards nft games, they think nft games are too basic or not fun at all to play but not anymore because we all know that ubisoft is one of the leading company when it comes to producing high quality games.

This will change the whole gaming scene since there adoption will create more further interest on NFT games and for sure once they fully implement their plans we can see more developers adopt this trend. And this is good news for the whole community especially with the gamers since all of us can earn while enjoying playing various games in future.

[fullhdpixel]

This will change the whole gaming scene since there adoption will create more further interest on NFT games and for sure once they fully implement their plans we can see more developers adopt this trend. And this is good news for the whole community especially with the gamers since all of us can earn while enjoying playing various games in future.

I feel like the key here will always be playing the game because you want to play the game. Otherwise it makes no sense at all. You want to fix the SLP price? Make it insanely fun to play so that people would WANT to buy SLP. Do not think that this is impossible, people paid for games for decades now and it has been a valid market, just recently there was 70+ billion dollar acquisition just for that.

So, it is not impossible. Why do people play axie? To make money. The day we have games from ubisoft, or microsoft, or whateversoft end up actually making games that people want to play, like play to play, and also happens to have NFT in it? That is when people will actually see something awesome.

[e_abrams]

I am not sure how successful this idea it will. So far response from gamers has been overwhelmingly negative, because people just want to play games, they don't want to trade NFTs. That said, maybe it the idea will catch on eventually and people will warm up to it.

[Congyang]

By combining NFT with gaming, Ubisoft will be able to tailor its content to the needs of more consumers.  Ubisoft's games are already very popular all over the world and streamers play multiplayer of these games.  Now it can attract more gamers by creating nft and rare collectible products.  Now gamers will play games for more time to get these rare items.  But have they decided whether to add a new blockchain to their games or work with another blockchain to add this p2e concept to their games?  I heard that Ubisoft is a founding member of the Blockchain Gaming Alliance.  The company has been trying to bridge the gap between crypto and gaming since 2018.  Is Ubisoft working on p2e as part of this?

I believe there is a good chance we could see them not put the NFT world into their already existing games, but more probably create games with NFT stuff in them. This is a billion dollar market and they have so many great developers who could build games.

Imagine how much money Axie guys made, and they did the most horrible looking simple game ever, and now imagine if Ubisoft created a game where in-app purchases are NFT's or all the items and skins are NFT's, that will be better yes? I mean Ubisoft is not exactly liked by the gaming community, they are known to be hated a lot, but at the same time it doesn't mean that we will not be able to enjoy the new developments at least.

on the other hand, the accuracy of this survey is doubtful because if we look at the survey it is only a tweet that can be bombarded by the same person. because the survey conducted was only based on CMIIW's twitter.
On the other hand, their reputation is still quite good, I think, because this is something that has returned to gaming connoisseurs and until now nothing has changed from them.
other than that there is no specific enough reason explained why they are hated in the survey.
But it will be very interesting to see how they made previous games like Assassin's Creeds, of course, my expectations about the NFT games that they will be presenting are quite high.
and when they make good things here I still feel that the games they make can beat other current nft games but it depends on their quality later in making what kind of games

[Daltonik]

A little aside from NFT in games, but just as for the use of bitcoin in payments using bitcoin, so it turns out, according to Valve CEO Gabe Newell, in more than half of the cases they were used for the purpose of fraud. I don't know why he makes such a conclusion about cryptocurrencies, but it seems that this is the main reason why Valve has a negative attitude to the crypt on its platform.

Source: https://www.pcgamer.com/50-of-transactions-were-fraudulent-when-steam-accepted-bitcoin-for-payments-says-gabe-newell/