The market has no friends or favorites. It can go your way today, but tomorrow isn't promised. Traders and investors are daily saddled with finding proven ways to stay profitable in the market and minimize losses.
Being profitable in varying market conditions involves engaging the right strategies that help you sync with profitable market movements - but because of the market's unpredictable nature, sustaining consistent profit can be arduous. Therefore, protecting yourself from the unpredictability of market movement is paramount. Hence, concepts like the long straddle options strategy.
The long straddle options strategy is essentially a bet on volatility. It involves an investor taking a bet that the market will react strongly to an event but unsure of the market direction. So, he applies the long straddle strategy that allows him to bet both ways on the market and profit; either way, the market moves.
Before we consider what the long straddle strategy is, let's lay a little foundation by answering the question, "what is a straddle?"
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