I would not call Qatar's ambitious hosting of the World Cup a losing one. The moment they bid and commit to spending hundreds of billions of dollars means they do not care about financial profit in the specific event. Qatar has the vision to modernize and tries to balance its economy from oil and gas dependence. It wanted to become a tourist attraction like Dubai and a financial hub like Singapore. Tiny Qatar also wanted to play a role in the world, be it in politics, sports, or anything under the sun. Government-owned Qatar Airways is always at the top as the best airline in the world. The new Qatar railway is also one of the best in the world. Al Jazeera is becoming a mainstream channel in many parts of the world.
Qatar has gotten what they had wanted from hosting the World Cup. And in my opinion, that’s the limelight hosting the world cup brings. After now, Qatar, already a tech and business hub, would greatly see an increase in new businesses and investment from foreign entities.
Qatar is already a super rich country, with a good economy. Now that they’re in the limelight, they’ve now gotten some added influence in the world stage as well.
Qatar has great plans and they’re well on their way towards achieving it.