The more followers, the higher our social status in cyberspace. Yes, I agree with what you mean. Social media is now changing from simply connecting with friends and family to becoming a hub for business and job opportunities. With the ease of information that we can get now, we can easily learn to see opportunities including building our own branding so that it brings various benefits, including product advertisements, content creators, or partnering with companies. Thus we will be able to improve the quality of the economy and can improve social status in society.
We just need to be consistent in developing social media accounts and setting clear goals and timeframes to earn the trust of followers. In other words, if you want to get benefits through social media, careful planning is needed, you also need to believe that there are no shortcuts to achieve success without studying and working hard.
Businesses always find the best opportunities to promote their products, and social media have become very common among the population, and you are right, they have long been used not just for communication, many just go to see the news feed, which business will certainly use. And for communication, people have a lot of possible options, all kinds of messengers are even better suited for this.
Even the traditional businesses are targeting those crowds of people in which tons of people can see their product, like outside malls, parks, or plazas, as long as there are tons of people. It is still the same with Social media; they are putting their product where people can see it and which can trigger them to buy it. This is really the strategy for business, which is very effective. That is why others are making a page alone for their product, and also because social media supported it, and also because we consumers, it helped us also.