You can’t easily create a token without having any funds, or else this will just a scam project.
New projects should invest more on the project itself and make it more valuable, the next option is to have a private sale so you can have the funds for more improvements and advertisement, marketing will play a bigger role for this project so make sure to prioritize this as well or else no one will invest with you.
everything requires at least some funding nowadays and that's true, even meme coins are requiring the devs to put some liquidity first otherwise their coin just gonna be come valueless shitcoins.
the thing with deploying token is that if the deployer seriously wanna make their coin known they should at least have some events like airdrop and something where they will need to start putting liquidity first to trigger
people into putting liquidity with sometimes not really good but we all know why these are called shitcoins in general.
i'd say, always be prepared to lose some money in trial and error if someone really eager to make their shitcoin somehow become popular otherwise that just fleeting dreams.