Wow, of course Richcoin will very soon have a capitalization higher then Bitcoin! Otherwise why would it have this name? Jokes apart it looks like a funny game to play... for people who like playing in casinos.
Something like casino game but with a huge different: there is no Luck factor here. There are rules described in smart contract, in general, you need to have more tokens than few others or to increase investment constantly. And you have always good exit possibility.
Yeah, name "RICH coin" doesn't seem serious, at least not at the moment, but we will see.