Quality engineering. Stick it in a fridge.
Like you know anything about engineering. Since I take the time to READ and not BITCH about things, I know there seems to be a batch of chips that are more sensitive to heat issues and that by cooling them it brings back the full productivity of the units. Before you go off half-cocked, since I know that's how you normally operate in life, it's not the ASIC chips that have this problem, it's either in the MOSFETs of the ADP chips as several people have added heatsinks to them and stopped this problem. Since the cases are fairly complex to take apart and put back together, most people would find it easier to cool the unit off and then re-add power.
@Gator: True, but I wasn't advocating people 'throw it in a snow bank' to try to bring the temp down immediately. The chips in question do cool fairly quickly, but not at room temp. I set my friends unit in the window while it was still plugged in but not mining so it could pull 30-40 degree air through it before I powered it down and that seemed to work well. From testing I have done, it can take 1/2 hour or longer at room temp for them to cool enough to get your speed back.