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支付宝钱包全面布局宁波线下消费
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Topic: 支付宝钱包全面布局宁波线下消费 (Read 373 times)
tianjinlian
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支付宝钱包全面布局宁波线下消费
April 29, 2015, 03:40:23 AM
#1
你知道吗?不仅仅是网上购物,在宁波的不少商店购物,用一部手机就能完成支付。随着支付宝钱包加密宁波布局,传统零售业步入手机支付时代。
昨天(4月28日)上午,记者在华润万家超市购买了饮料,在支付宝通道收银时,打开手机上的支付宝,点击右上方的“付款码”,收银员用她的扫码机在上面的条码上一刷,一秒钟功夫,4.2元的饮料钱就成功支付,比用现金或银行卡还要快。
越来越多的超市、便利店正在接入支付宝钱包支付。前天,商超巨头华润万家、家乐福已经与支付宝钱包达成合作,华润万家旗下的商超品牌将全线接入支付宝钱包支付,首批江苏、江西、浙江三地的1000多家超市、便利店已经完成接入。昨天,宁波的华润万家超市正式接入支付宝,从昨天起至5月27日,用支付宝钱包在华润万家支付还能享受9折优惠,5元封顶。
事实上,支付宝钱包在宁波布局线下支付,从2013年就开始了。当年11月,支付宝与国内首家连锁百货商银泰公司达成战略合作,我市5家银泰百货可以接受市民用手机付款。后来陆续有美特斯邦威等商家的实体店支持支付宝钱包付款。而在三江超市门店,收银员告诉记者,支付宝钱包付款早在两个多月前就已开通,超市有关负责人介绍,目前三江超市已经有78家连锁门店支持用支付宝或微信支付,开通以来,每天的顾客手机支付笔数在一千单以上。目前,支付宝与华润万家和家乐福总部合作,宁波5家华润万家大卖场和12家便利店均可使用手机支付,宁波的家乐福方面表示,已接到总部通知,年内也将开通支付宝的手机支付。
从银泰到三江,再到国内外零售巨头华润万家和家乐福,传统零售已步入移动支付时代。有业内人士认为,随着移动互联网的大潮,移动支付未来一两年将快速风靡线下消费市场,因此商家纷纷选择与移动支付平台合作,为企业的服务升级和O2O转型热身。因为除了提供移动支付能力外,第三方支付平台的大数据能力和O2O解决方案,还能够帮助商家实现更科学的数据化运营和客户管理,降低运营成本提升运营效率。例如,支付宝提供了大数据分析,商家可以按照不同人群的行为偏好、消费偏好、生活半径、信用等级等情况,来制定商业决策。
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