I guess I'm kinda surprised that there isn't something like this already. I coulda swore I've heard of services that convert gift-cards to bitcoin. Maybe it was even called "gyft" or something like that.
The point of BuyAnyCoin's gift card or 'voucher' model is to promote easy, instantaneous access to cryptocurrency. It's specifically a way to buy into crypto, not to convert out of it (
Gyft). Think
LocalBTC without the phone calls or strangers - a would-be customer just heads to the gas station and grabs a card like they would a soft drink. Once they redeem the card in their online account (via scratch-off code) they can convert into BTC, LTC, DOGE, NXT, hold it, withdraw it, etc. The idea is to make acquisition
simple and the entire concept
familiar to the masses, bypassing all the unorthodoxy currently hampering widespread adoption.
You may have heard of
CoinPlug