As more commerce is conducted via bitcoin backed debit cards, and the total volume grows, over time more and more vendors will want to cut out the extra middleman and start accepting bitcoin via Coinbase and Bitpay integrated services directly which have much lower transaction costs.
Why people are to blind to see that Bitcoin Debit Cards are no evolution of bitcoin acceptance but rather artificial tool which help only if you want to brag how Bitcoin friendly you are.
It is not supporting bitcoin more like you accept and give up ability to use pure p2p bitcoin in a way it meant to be used.
