But the answer is "when the first 15 minutes of the movies make you regret paying for the whole thing". Capitalism is harsh sometimes
hahaha you made me laugh because is true, most of the time you can know after the first 15 min of the movie, if the film is good or not, and this is not opinion this is information, film director need to engage people faster or they will loose interest, so your business made sense for me
from my point of view this is another one great notice for us (for our bitcoin), the part that i like more is:
Our acceptance of bitcoins at our online Company shop reflects our commitment to offer greater choice, convenience and accessibility to our next generation consumers
"our next generation consumers" sounds pretty good