Bitcoin doesn't need to be advertising, people will adopt it or not, you can't force them. I think if that's the goal it's not prepared for that, try to explain non tech savvy people or your near family about decimals, wallets, qr codes, authorization keys, etc...
so you have never seen an applepay advert.. ??
hundreds of millions of people have an apple phone. which has the app included.. yet apple still advertise applepay
i think adverts that just show people how to use it will work. after all there is no need to tell people what SSL certificates and password algorithm applepay uses to secure peoples details. so applepay adverts do not talk about that stuff (even if important to the paranoid or geek)
as long as there is the most simple secure and trusted method for a common person to get bitcoin. (secure and within 5 minutes without headaches or worry) then its not a wasted advert.
imagine an applepay advert that shows how easy it is to use in a coffee shop. shows how easy the app is to access, but funding applepay took 3 days of document exchanging with a separate service provider or people needing to google valid exchanges..
lots of people wouldnt bother.
so i hope the App can have a built in ability to exchange euro to bitcoin (meaning the app owner is the exchange)