Bitcoin Foundation

The announcement for September, Bitcoin Foundation Launches....
There are some experts who made it there mission to (quote from their website...) Our mission is to help people exchange resources and ideas more freely.
Bitcoin as it is at the moment is more free than it could probably be with or without interference from Bitcoin Foundation.
What do they mean they want to exchange resources and ideas more freely?
Standardising Bitcoin as a nonpolitical online money....well BTC is allready nonpolitic and online
Protecting Bitcoin.... Bitcoin can take care of itself no need for some American Enterpreneurs to do so.
Promote Bitcoin. same here dont need some help from the Americans.
So in the end I ask myself what is this all about?
We have Gavin Andresen, Mark Karpeles, Jon Matonis, Patrick Murck, Charlie Shrem and Pieter Vessenes they all seem pretty smart (proper educatrion, studied, economics, business people good connection to government etc) So here is my guess....
1. They want to make quick cash.... less likely
2. They are working for a government organisation very likely
3. They were approached by a big company likely

But what this smart people dont understand is that Bitcoin can be transfered within seconds in Litecoins, Solidcoins or any other Crypto currency which is not standartised, so what is all the fuss about this?
By the way I am not complaining by what this people doing, they will push the price for sure, I just think someone didnt do is homework properly.