While I am not sure, but I believe you'd be on a head start to look at Omni. Those guys are using multisig to carry data in some kinds of their transactions. I think they intentionally 'forfeit' one key to operate as a data carrier while the other keys operate normally as keys.
It is very strange to use the private key "1" as data carrier. It does not carry any sense.
OK, it can be a "marker" of a new sequence of something.
In fact, a lot of companies today use multisig addresses. Bitfinex for example
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What is "Omni"?