The South African startup Custos Media Technologies has reached an agreement with the TIA (Technology Innovation Agency) and will be seeing $400,000 in funding over the next two years.
Custos uses blockchain technology to fight the piracy of media. Many see it as a unique way to fight piracy. It works by embedding a bitcoin bounty with the media. The noticeable watermark can be traced on the blockchain and recognized to identify infringements when the media leave the original recipient.
The code changes everytime the media is received by a different person. This code is used to claim the finder’s fee. When the code is cashed in for the fee, an alert is sent to the contents original producer, so they can check the blockchain for where the leak happened.
http://themerkle.com/custos-raises-more-money-to-fight-piracy/
