Value proposition of Xapo

[CuriousStranger]

Hello guys

I was wondering if anyone could explain the longterm value of Xapo service? What are the fundamental reasons, which made the project worthy of investment from big funds listed on Xapo's crunchbase profile: https://www.crunchbase.com/organization/xapo#/entity?

Thank you

[lawnmowerIO]

I think there's a lot of overlap with services like Coinbase and Circle - however, Xapo seems to be more focused on being a BTC "vault", as they provide an institutional platform for BTC storage. For example, Xapo is the custodian for the Bitcoin Investment Trust.